Sr. Manager, Field Marketing - Franchise

Senior Manager, Field Marketing (Franchise)

Driven Brands

Driven Brands, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive services, including paint, collision, glass, vehicle repair, oil change, maintenance, and car wash. Driven Brands is the parent company of some of North America's leading automotive service businesses including Take 5 Oil Change, Meineke Car Care Centers, Maaco, 1-800-Radiator & A / C, Auto Glass Now, and CARSTAR. Driven Brands has approximately 4,800 locations across the United States and 13 other countries, and services tens of millions of vehicles annually.

The Senior Manager, Field Marketing (Franchise) is the critical link between the Take 5 brand and the franchisees who deliver it in market. This role is responsible for stewarding the execution of new unit growth plans while also optimizing the performance of existing locations across their assigned territories. Acting as both strategist and relationship-builder, this leader ensures that brand standards are upheld, local dynamics are understood, and every franchisee feels supported with the tools and guidance they need to win.

Key Responsibilities

• Serve as the voice of the brand to the franchisee, ensuring alignment with brand positioning, standards, and tone across all local marketing activity.
• Partner with regional field operations to deeply understand market dynamics, competitive pressures, and customer behaviors, translating those insights into actionable local marketing strategies.
• Steward the planning and execution of new unit growth marketing, working with internal teams, external agencies, and franchise partners to deliver high-impact grand openings.
• Support and optimize the performance of existing locations, identifying local opportunities and tailoring brand-led activations to drive Cars Per Day (CPD), retention, and community engagement.
• Collaborate cross-functionally with brand marketing, creative, media, and promotions teams to adapt national campaigns into localized activations that resonate in-market.
• Reinforce brand standards through regular engagement with franchisees, ensuring that marketing execution consistently reflects Take 5's promise of Fast. Friendly. Simple.
• Build relationships with franchise partners to gain buy-in, influence adoption.
• Develop and deliver presentations, toolkits, and reporting that make complex data and insights accessible and actionable for franchise owners.
• Act as a field-level champion of continuous improvement, sharing best practices across territories and surfacing needs or gaps back to the brand team.

Qualifications

Position Location : North Carolina

Compensation Range : $73,600.00 - $131,400.00

Compensation Frequency : Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here : https : / / www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.