Manager, Digital Content Job at AAA Mountain West Group in Walnut Creek

Overview Join to apply for the Manager, Digital Content role at AAA Mountain West Group .

This role is a hybrid role that requires 3 days a week in the Walnut Creek Office.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

Responsibilities / Job Duties Provide leadership and content direction across digital channels including SEO, social, community / influencer development, and web

Develop and implement a content strategy that is aligned with AAA MWG’s brand and business objectives

Develop and execute a short video and influencer strategy that delivers organic content to further consideration of our products

Collaborate cross-functionally to develop and deliver content for the various lines of business

Create and manage high-quality, engaging content for all digital platforms including website and social media

Oversee the content production process, including ideations, creation, review, and publishing

Develop and maintain the content calendar ensuring timely schedules and production timelines

Optimize content for relevance and brand voice. Maintain a strong understanding of SEO best practices and incorporate them into content creation and optimization

Manage the content budget, including vendor relationships and freelancers

Manage a team of hands-on digital marketing specialists, vendors, and external resources to help support digital content efforts

Knowledge / Skills / Abilities A passion for storytelling combined with an understanding of digital media

Strong writing and editing skills with an eye for detail and creativity

Excellent project management and organizational abilities

Exceptional verbal and written communication skills

Ability to conduct online marketing, digital design, website management, and paid marketing in a fast-paced environment

Ability and willingness to help the team execute work

Strong expertise in SEO and digital marketing

Technical expertise with SFMC, SEM Rush and Content Management Systems (CMS)

Knowledge of either the retail marketing environment or AAA’s core products (AAA Insurance or AAA Membership)

Passion for brand building, marketing, and communications, with proven ability to get the best results and creativity out of teams

Strong understanding of digital marketing, brand management, and product marketing

Excellent project management and organizational abilities

Strong writing and editing skills with an eye for detail and creativity

Education, Competencies, Certifications / Licenses Bachelor’s degree in Marketing, Communications, or related field

3 to 5 years leading Digital Marketing or Brand / digital content creation

MBA or Master’s degree (preferred)

Compensation & Benefits Compensation range : Min : $149,109.00 – Mid : $166,315.00 – Max : $183,518.00

Great Pay – opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position

401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period

Benefits – Medical, Dental, Vision, wellness program and more

Paid Holidays

Paid Time Off – accrued monthly with additional annual hours for volunteer activities

Collaborative Environment – AAA values your contribution to providing exceptional service

Free AAA Classic Membership

AAA Product Discounts

Tution Reimbursement Program

Additional information : Referrals increase your chances of interviewing at AAA Mountain West Group by 2x

Inferred from the description for this job : 401(k), Vision insurance, Medical insurance, Tuition assistance

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