Marketing Manager

Job Description

Job Description

THE COMPANY

The Dental A Team is the creator of The Dental A Team Podcast, a top dental consulting podcast for dentists. Pretty cool, huh?

We’ve quickly grown to be the most recognized doctor and team consulting company for dentists.

More than that, we’re changing the way dentists feel about leadership, profitability, team accountability with our newly released program, Practice Momentum.

Sound like a mouthful? It’s really just about doctor and team alignment, becoming a systematized practice and ease in a way so our clients spend their time living their best lives knowing their practices are thriving.

And we’re growing fast, so...

THE POSITION

We are hiring a marketing manager who can work as a part of a small team and will thrive with planning, coordinating, and managing all aspects of marketing activities.

This position will be responsible for lead generation, growth marketing, and will own several marketing channels.

This person will need to have great attention to detail, prior experience in campaign management, and the ability to produce a high quality of work across multiple areas in marketing.

There is a lot of opportunity in opening and owning new marketing channels to grow the business.

JOBS TO BE DONE

Project management and delivery of all marketing tasks on time

Manage lead generation strategies and own the demand generation engine

Develop content and provide creative direction

Podcast

eGuides

Articles

Webinars

Videos

Social Posts

Presentations

Manage content promotions, demand generation, lead nurture

Paid and Organic Social Media Campaigns

Paid Display Campaigns (Programmatic, Retargeting, etc.)

Search Engine Optimization

Email Marketing Campaigns / Marketing Automation

Video and Digital Photography Production

Virtual and In-person Events

Own brand messaging and promotional assets

Run methodical qualitative and quantitative marketing tests to identify the most effective and efficient channels, messaging, calls-to-action, and buyer journeys

Analyze and report on digital marketing initiative results

Direct our marketing technology stack initiatives

HubSpot

Slack

Google Analytics

Libsyn

Zoom Webinars

Wordpress

ClickUp

REQUIRED SKILLS AND EXPERIENCE

5+ years professional experience developing and executing marketing campaigns

Exceptional organizational skills with a disciplined approach to designing and following best-practice processes

Strong command of digital marketing best practices and comfortable leading digital marketing campaigns from concept to delivery

Highly versed in content / nurture marketing principles

Creative, pithy, and astute verbal and written communicator, with a strong command of spelling and grammar

Demonstrated proficiency using Microsoft Excel / Google Sheets for data analysis and marketing list management

Experience working with both HubSpot and Google Analytics

Ability to roll up your sleeves and do hands on work with the marketing team

PREFERRED EDUCATION, SKILLS, AND EXPERIENCE

Bachelor’s degree in marketing, sales, or related field

Experience and / or interest in the dental services industry

Experience and / or interest in the dental industry

Experience in B2B Marketing

Experience personally managing digital advertising platforms

Experience in driving demand force you built the campaigns, wrote, them and didn’t just oversee or create strategy for them

WHAT SUCCESS LOOKS LIKE

All marketing campaigns are built out in our project management software

Campaigns are running smoothly and can be replicable and scalable

Lead generation is the primary focus and MQL numbers are being met

Marketing channels are producing high quality content and deadlines are being met

WHO YOU ARE

Low drama, solution finder

Willing to challenge other people directly

Able to receive direct feedback constructively

Attentive to details

Excellent communicator

Prioritizes getting it right over being right

Self-starter and learner

Willingness to adapt to rapid change

Reliable

Excited to take on big projects / challenges

WHAT'S IN IT FOR YOU?

As innovators in the dental consulting space, we believe real change requires collaboration among passionate people unified by the same mission, vision, and values.

While some companies allow their culture to happen we consider it the most important part of our business strategy.

We strive for a work environment where each employee :

Feels safe and accepted

Finds purpose

Makes continual progress

Maintains work / life balance

Has fun

This position’s compensation package includes :

401(k) retirement plan (up to 4% company match)

Monthly health stipend

Generous paid time off schedule

Continuing education reimbursement

Annual offsite team building events