Visual Designer

Our Mission:

• Happiest Baby is looking for a passionate, highly versatile Graphic Designer to lead visual storytelling across every brand touchpoint.
• Based in Los Angeles, this individual will be a team of one—supported by external contractors and creative agencies—and will own the full design process from concept to execution.

Your Role:

• This role is responsible for developing assets across packaging, website, digital marketing, retail, brand campaigns, and motion content.
• You’ll collaborate closely with our Founders, Marketing Team, and cross-functional partners to uphold and evolve the brand’s identity.
• The Graphic Designer supports both our direct-to-consumer (DTC) business and our growing B2B initiatives, including our Employee Benefit Program, Health Partnerships, and Medical Affairs.
• This role also owns the development of motion assets—including short-form video, animated ads, and TikTok content—to support performance marketing and brand storytelling across channels.

Duties and Responsibilities:

• Lead Brand Design Direction : Work with Founders, VP Marketing, and Director of Marketing to evolve and uphold the creative vision for Happiest Baby.

Own Asset Development Across Channels :

• Conceptualize, design, and deliver assets for email, paid media, organic social, influencer kits, printed collateral, and retail displays.

Motion Design Ownership :

• Develop and edit motion assets—including animated ads, social videos, and TikToks—that drive engagement and reflect brand tone.
• Partner with media and content teams to optimize for performance and platform.

Packaging Oversight :

• Own artwork development for all product packaging, partnering with Product, Regulatory, Ops, and external print vendors to ensure accuracy and excellence.

Creative Concepting :

• Develop mood boards, creative wrappers, competitive audits, and other visual strategy tools that bring brand and campaign briefs to life.

Cross-Functional Collaboration :

• Work with DTC and B2B teams—including performance marketing, CX, sales, and partnerships—to ensure creative supports business priorities.

Website Design :

• Design PDPs, landing pages, homepage refreshes, and promotional modules; deliver wireframes and visual assets to developers.

Vendor & Agency Collaboration :

• Work closely with our external creative agency, media partners, and production vendors to deliver performance-driven and on-brand assets.

Creative Project Management :

• Manage project timelines, priorities, and production schedules to meet deadlines across multiple departments.

Photoshoot & Content Direction :

• Partner with the Founders and Brand team to concept, plan, and direct brand photoshoots that reflect Happiest Baby’s aesthetic and product benefits.

Stakeholder Communication :

• Present creative concepts and final work to leadership and cross-functional teams, incorporating feedback while maintaining creative integrity.

Qualifications:

• 5+ years of graphic design experience, ideally in-house at a consumer brand Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; strong working knowledge of After Effects, Premiere Pro, or similar tools for motion design. Strong portfolio demonstrating multi-channel design work, including packaging, digital marketing, motion/animated assets, and web.
• Experience designing short-form video or motion content for ads, organic social, and/or TikTok preferred.

Experience working across DTC and B2B models preferred Self-starter with exceptional organizational and communication skills Comfortable working independently and cross-functionally in a fast-paced, collaborative environment Perks:

• Competitive health, dental, and eyecare plans. 401(k) plan.
• Generous vacation policy.
• A friendly office and a dynamic work environment.
• Being part of a team that's making a meaningful difference in the lives of parents and babies.

Salary Range:

• $60,000 - $90,000 Powered by JazzHR