Technical Marketing Manager

Technical Marketing Manager

Spectra Logic, a leader in data management and storage solutions, is seeking a Technical Marketing Manager to create compelling, high-impact technical marketing content. This role will be pivotal in enhancing brand awareness, enabling sales, and educating IT professionals, value-added resellers, and strategic partners. The ideal candidate will bridge technical knowledge with marketing expertise to engage target audiences with sophisticated content in an engaging and effective manner.

What You Will Be Doing :

• Long-Form Content Creation : Conceptualize, research, and produce authoritative technical content, including white papers, use cases, blogs / opinions, reference architectures, web copy, presentations, video scripts, and customer success stories.
• Thought Leadership : Contribute to the company's industry influence by developing and communicating insightful points-of-view, publishing technical blogs, public speaking, and developing expert-level content.
• Sales Enablement : Create lower-funnel technical content that empowers sales and channel partners, including battle cards, solution briefs, presentations, training and competitive analysis.
• Go-to-Market Collaboration : Partner with product management and engineering to craft messaging frameworks, ensuring product positioning resonates with target audiences.
• Customer Storytelling : Translate real-world customer experiences into compelling narratives that reinforce our value proposition and market leadership.
• Content Management & AI Integration : Utilize AI tools to accelerate content development, manage digital assets, and enhance accessibility and usability.

What You Need To Bring To The Table :

Compensation : Base salary range : $160,000 - $180,000 annually. While this salary range is a good faith and reasonable estimate, a candidate's actual salary will be competitive based on a variety of factors including the candidate's knowledge, skills, experience and location. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and / or individual results achieved.