CRM Marketing Associate, Merchant Demand (B2C)

About the Role

As we continue to scale our B2B marketing organization we are looking for a performance marketing manager to join the Merchant CRM team in a newly developed role that’s focused on driving demand for select strategic merchants (think : restaurants, retailers, and grocery stores you see when you open the Uber Eats app)! Your goal will be to lead regional and global lifecycle marketing programs that target customers to generate demand for these merchants.

You will engage strategic audiences to drive incremental eaters and incremental revenue growth for these merchants and in turn think about how you can communicate that demand back to them. Once we understand the winning recipes for each vertical, you will own creating playbooks that will enable our team to scale these strategies. While this is a B2C role, there are B2B elements, and a passion to understand both sides of the business will be monumental for the person to succeed in this transformational role.

What You’ll Do

• Responsible for developing and executing end-to-end global CRM strategies focused on driving new eaters and incremental demand for priority Merchants on our platform
• Strategize how we communicate this demand back to Merchants by developing and launching B2B CRM campaigns
• Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools
• Establish and report on KPIs for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics
• Partner with internal cross-functional stakeholders (Brand Marketing, PMM, Ops teams) and external agencies to ensure CRM communications are relevant, personalized, and on-brand
• Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition across multiple products from cross-sell to improving funnel performance
• Analyze campaign performance and draw conclusions based on data, present takeaways and recommend next steps
• Develop best in class learnings to create playbooks for our strategic merchants, thinking about how what might work for one type of merchant might not work for another (i.e restaurants, retail, grocery)

Basic Qualifications

Preferred Qualifications

For New York, NY-based roles : The base salary range for this role is USD$104,000 per year - USD$115,500 per year.

For San Francisco, CA-based roles : The base salary range for this role is USD$104,000 per year - USD$115,500 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https : / / www.uber.com / careers / benefits.

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

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