Marketing Associate
job summary : Responsibilities :
Responsibilities :
- Supports the team’s collaboration with the Enterprise and Ad Sales Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects Intent-based Campaign Strategy
- Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture and re-engagement opportunities of key audiences to fuel revenue growth and client retention.
- Supports event lead-gen strategy, identifying opportunities and providing compelling CTAs that drive both awareness and lead-gen
- Partners closely with product marketing to connect key messages and buyer / member pain points with compelling campaign content and marketing channel strategies
- Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities
- Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance ABM
- Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales
- Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)
Skills : Program , Marketing Campaigns, Marketing Strategies, Healthcare Marketing Campaign, Digital Marketing, SalesForce.
com, Write Email Copy Experience : Experienced3 year(s)
responsibilities :
- Supports the team’s collaboration with the Enterprise and Ad Sales Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects Intent-based Campaign Strategy
- Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture and re-engagement opportunities of key audiences to fuel revenue growth and client retention.
- Supports event lead-gen strategy, identifying opportunities and providing compelling CTAs that drive both awareness and lead-gen
- Partners closely with product marketing to connect key messages and buyer / member pain points with compelling campaign content and marketing channel strategies
- Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities
- Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance ABM
- Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales
- Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)
qualifications : Experience
Experience
- Experienced
- 3 years
Education
- Bachelors skills :
- Program
- Program
- Marketing Campaigns
- Marketing Strategies
- Healthcare Marketing Campaign
- Digital Marketing
- SalesForce.com
- Write Email Copy
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