Paid Social Specialist

Paid Social Specialist

Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings. Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

Responsibilities :

• Launch, manage, and optimize paid campaigns across Facebook, Instagram, TikTok, YouTube, and other performing platforms.
• Own campaign structure, audience segmentation, budget allocation, and daily performance tuning.
• Analyze performance daily and lead rapid testing loops across creative, copy, audiences, and placements.
• Collaborate closely with creative and copy teams to test angles, hooks, and placements.
• Translate pixel, CAPI, and attribution challenges into clear, effective solutions.
• Track creative fatigue, identify patterns, and keep a pulse on what's actually converting.
• Communicate performance updates with clarity and speed.
• Act as a trusted partner to growth, brand, and leadershiptranslating data into decisions.

Ideal Background :

Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)

Paid time off and 13 paid holidays

401(k) retirement plan

Healthcare and Dependent Care Flexible Spending Accounts (FSAs)

Access to HSA-compatible plans

Pre-tax commuter benefits

Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and / or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.