Vice President, Digital Product Operations

SRS Distribution, part of The Home Depot family of companies, is transforming how professional contractors in the roofing and building products trades grow their businesses. Through Roof Hub-our flagship digital platform-and an expanding ecosystem of integrated tools, we are empowering contractors with modern, data-driven solutions that simplify operations, improve efficiency, and drive long-term growth.

We are seeking a visionary and execution-focused digital leader to serve as Vice President of Building Products Digital Platforms, responsible for the digital strategy, product roadmap, and delivery of customer-facing experiences across SRS Distribution. This role will lead the expansion of Roof Hub into a multi-vertical platform while aligning with SRS's aggressive growth agenda and The Home Depot's broader digital ecosystem.

You'll lead a high-impact team spanning product management, digital programs, adoption, and partner integrations-working closely with engineering, UX, operations, and sales leaders to deliver scalable, customer-first digital tools that drive adoption, loyalty, and measurable business results.

Key Responsibilities

Digital Strategy & Execution

• Define and communicate a bold multi-year roadmap for Roof Hub and customer-facing platforms, with defendable ROI.
• Lead the end-to-end digital strategy across web, mobile, self-service, and integrated jobsite tools.
• Scale workflows that streamline quoting, estimating, ordering, scheduling, and delivery management.
• Embed a culture of experimentation, A / B testing, and personalization to optimize adoption, conversion, and loyalty.
• Drive innovation while ensuring operational excellence in platform scalability, performance, security, and integration.
• Align digital strategy with SRS and The Home Depot enterprise vision while prioritizing contractor-specific needs.
• Establish KPIs for adoption, retention, engagement, and financial impact; report progress to executive and board stakeholders.

Customer Experience & Adoption

Team & Cross-Functional Leadership

Platform & Partner Ecosystem

What You Bring

Why This Role Matters

Roof Hub has become the digital foundation of SRS Distribution's contractor experience. As the trades evolve and customer expectations rise, this role ensures SRS not only keeps pace but leads the industry in digital innovation. By blending technology vision, customer-first leadership, financial discipline, and stakeholder alignment, you will make Roof Hub the daily hub contractors rely on-and the competitive advantage that helps SRS win in every market we serve.

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Job Location : SRS Distribution - McKinney

7440 State Highway 121 McKinney, TX 75070-3104

Equal Opportunity Employer.

Veteran Friendly Employer. SRS Distribution believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.