Search Engine Optimization Specialist
Fractional Marketing LLCMinneapolis, MN, US2 days ago
Job type
- Full-time
Job descriptionOptimize metadata, H1 / H2 structures, content, and internal linking for both user experience and search intent. Use tools such as Surfer SEO to guide content optimization and scoring. Collaborate with writers and designers to balance SEO best practices with brand and UX consistency. Identify and manage content refresh opportunities to maintain rankings over time. Research and manage ethical backlink acquisition strategies (guest posting, partnerships, directories, digital PR). Audit and maintain local citations and ensure consistency across listings. Track domain authority improvements and link-building metrics. Manage and optimize Google Business Profiles for multiple clients (posts, reviews, categories, Q&A). Track local ranking performance and recommend improvements for maps and local search. Support development of scalable processes for local visibility improvements across industries. Build and maintain dashboards for visibility, rankings, and keyword trends. Translate data into actionable insights for Marketing Managers and clients. Help document Fractional's internal SEO framework — from audits to reporting templates — to improve efficiency and quality across accounts. Strong understanding of technical SEO principles and diagnostic tools (Screaming Frog, SEMrush, Ahrefs, GA4, Search Console). Hands-on experience managing Google Business Profiles and optimizing for local search. Knowledge of on-page best practices, schema markup, and page speed improvement techniques. Experience acquiring backlinks or managing off-page strategies. Familiarity with WordPress, Surfer SEO, and other CMS optimization tools. Ability to analyze and present performance data with clarity. Bonus : Experience with GoHighLevel, Data Studio, or AI-assisted content tools. 3–6 years of SEO experience (agency or multi-brand environment preferred). Proven success improving organic visibility and local rankings for small businesses. Comfortable working in a collaborative, fast-paced environment across multiple client accounts. Excellent organizational and communication skills. Self-starter who enjoys both the strategic and technical sides of SEO. Clean, optimized client websites with clear visibility improvements month over month. Local search rankings and impressions are trending upward quarter after quarter. Repeatable SEO processes built and documented across all accounts. Measurable ROI on organic growth efforts with transparent reporting.
Overview : ?Fractional Marketing is looking for an SEO & Visibility Specialist who's passionate about helping small, local businesses get found online. You'll lead our clients' organic growth efforts — combining technical expertise, creative problem-solving, and a process-driven mindset to improve rankings and visibility across search platforms.
You'll work alongside our Marketing Managers and Strategists to execute technical SEO audits, optimize on-page and local content, and build off-page authority. The right person will love the details — crawling sites, interpreting data, and finding opportunities for growth that others miss.
Core Responsibilities
Technical SEO
- Conduct technical audits using tools like Screaming Frog, SEMrush, or Ahrefs to identify site errors, indexation issues, redirects, and crawl inefficiencies.
- Monitor site performance in Google Search Console and track progress on indexing, impressions, and keyword visibility.
- Implement schema markup, structured data, and site speed improvements in collaboration with developers.
- Maintain and improve overall site health across client websites.
On-Page Optimization
Off-Page & Authority Building
Local SEO
Reporting & Process Development
Key Skills
Qualifications
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Search Engine Optimization Specialist • Minneapolis, MN, US
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