Sr Manager, Marketing Measurement

Senior Manager, Marketing Measurement

Position Purpose : The Senior Manager, Marketing Measurement will lead a cross-functional analytics team and play a key role in connecting marketing investment to business impact. This strategic leader will support investment decisions and performance optimization across merchandising categories and media channels, partnering with cross-functional teams to deliver high quality analytics solutions for the Home Depot. The Senior Manager, Marketing Measurement will engage senior leadership to understand measurement needs, explain methodologies, and create solutions that improve media performance and accountability. This role will drive strategic priorities and deliver on a roadmap to advance the marketing measurement framework, measurement products and capabilities, and measurement artifacts including weekly reports, monthly business reviews and quarterly business reviews. This role will demonstrate strong team leadership, cross-functional collaboration, communication, and presentation skills.

Key Responsibilities :

• Business Collaboration : Partner with Marketing, Merchandising, Finance, Data Science, and external agencies to align measurement strategies with business objectives. Ensure business requirements are clearly defined and the analytics team has the necessary context and support to deliver solutions effectively and efficiently.
• Communicating Results : Present predictive and prescriptive insights to leadership and cross-functional teams to guide strategic decision-making.
• Framing & Executing Analytics : Serve as an analytics consultant to marketing leadership, enhancing reporting structures and supporting strategic decision-making.
• Project Management & Team Support : Oversee business requests, analytics roadmaps, and coordination across teams. Assess level of effort for new projects and ensure timely delivery. Provide guidance on prioritization and feasibility of analytics initiatives.
• People Management & Team Leadership : Provide leadership and coaching to a cross-functional analytics team. Manage resources to align with strategic initiatives and foster collaboration to drive impactful results.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.