Content Marketing Specialist I Job at Stater Bros. Markets in San Bernardino

JOB SUMMARY

The Content Marketing Specialist has growing independent responsibility for developing engaging audio, visual and written content for use both online and offline in a team setting, in accordance with Stater Bros. Markets brand guidelines and overall content strategy plans.

JOB RESPONSIBILITIES

• Writing for website copy, Weekly Ad copy, social media posts, audio / video scripts, blog posts, articles, product descriptions, case studies, white papers, emails, newsletters, e-books, pages, and company bios
• Research / organize facts related to the assigned topic and content type both online / offline to compile and organize writing ideas
• In team setting, compose and / or partner to create new and relevant written, visual and audio content based on research and develop engaging content to entice the target audience across specified channels
• Rewrite / refine content depending on assignment requirements
• Proofread and edit content for mistakes or additional ideas and guarantee that it is composed per directions including from other content creators, providing feedback when necessary
• Understand how to ensure all content is optimized for search engine optimization (SEO) and contains sufficient keyword placement
• Support Social Media channel strategies and tactics as directed
• Participate in ideation of marketing campaigns and strategies
• Collaborate cross functionally with internal and external partners on ideas and strategies
• All other tasks as assigned

JOB REQUIREMENTS / QUALIFICATIONS