Digital Marketing Campaign Manager (remote possible)

Marketing Campaign Manager

Join a team that puts its People First! Since 1889, First American has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

Drive measurable growth for FAEC by planning and executing integrated, performance oriented marketing campaigns that educate the market on 1031 exchanges and convert demand into qualified opportunities for our nationwide team. You will own campaign strategy, audience segmentation, channel mix, budget, execution, and reporting-partnering closely with subject matter experts, sales / exchange counselors, and compliance to scale a high trust, education first demand engine.

Strategy & Planning

Build a quarterly campaign roadmap aligned to business goals (education, lead generation, pipeline influence) and key market moments (industry events, seasonality). Define audience segments (e.g., real estate investors, brokers / agents, developers, attorneys / CPAs, wealth advisors) and value propositions by persona and lifecycle stage. Set objectives and channel mix across paid, owned, and earned media with clear targets for MQLs, CPL, ROAS, and pipeline contribution.

Campaign Execution

Launch and optimize multichannel programs across Paid Search (Google / Microsoft), Paid Social (LinkedIn), Display / Retargeting, SEO, Email / Nurture, Webinars & Virtual Events, and landing pages. Own the 1031 webinar program (calendar, promotion, moderator / host prep, attendee experience, followup nurtures) in partnership with FAEC subject matter experts. Partner with content / creative to deliver compliant, plain language assets (guides, checklists, timelines, videos, case stories) that educate without providing tax or legal advice; ensure approved disclaimers and brand standards are applied. Coordinate lead routing, SLAs, and feedback loops with regional teams to maximize conversion from inquiry consultation exchange.

Analytics, Testing & Optimization

Implement campaign measurement using GA4 + tag management, CRM, and marketing automation; maintain UTM governance and campaign taxonomy. Build dashboards that track MQL quality, SQL rate, cost per opportunity, pipeline / revenue influence, ROAS, and webinar funnel metrics (registrations, live attendance, ondemand views, MQL conversion). Run continuous A / B tests (creative, offers, bids, forms, journeys) and conversion rate optimization on landing pages.

Marketing Operations & Data

Manage budgets and pacing; forecast and reallocate spend to highest return channels. Maintain clean data flows between ads platforms, MAP (e.g., Marketo / HubSpot / Eloqua / Pardot), and CRM (e.g., Salesforce); partner with RevOps on lead scoring and attribution.

Compliance, Privacy & Brand Stewardship

Ensure campaigns and content meet internal legal / compliance requirements and include approved disclaimers (no tax / legal advice), adhere to privacy laws / regulations (CANSPAM, TCPA, CCPA / CPRA, GDPR as applicable), and follow accessibility best practices (WCAG 2.1 AA). Align with First American's governance culture and processes expected of a subsidiary within a publicly traded enterprise.