Head of Brand Experience (US)

Cadillac Formula 1 Team Head Of Brand Experience

The Cadillac Formula 1 Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We're building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead. A new chapter begins.

Fueled by bold ambition play your part in getting us on the grid.

Closing Date : 14th November 2025

As the Head Of Brand Experience, you will lead the strategy, planning, and execution of all on-track and off-track brand experiences. This includes hospitality, fan engagement, sponsor activations, live events, and digital extensions that strengthen brand affinity and deliver measurable impact. The ideal candidate combines creative vision with operational precision and thrives in a fast-paced, global environment.

Lead the design and execution of race weekend hospitality programs, paddock experiences, and VIP events

Manage trackside branding, fan zones, and experiential activations in collaboration with F1 and circuit partners

Ensure consistent and premium brand representation across all live touchpoints

Coordinate logistics, staffing, and guest relations for race weekend experiences

Oversee creative production for pop-ups, exhibitions, and experiential marketing campaigns

Maintain visual and experiential consistency across all platforms and events

Partner with sponsors to co-create unique brand activations aligned with partnership objectives

Manage agency relationships, budgets, and timelines to ensure flawless delivery

Translate brand strategy into tangible experiences that deepen engagement with fans, partners, and stakeholders

Analyze event performance and report ROI, audience reach, and engagement metrics