Marketing Insights Manager

Marketing Insights Manager

Jacoby & Meyers is the pre-eminent law firm protecting consumers since 1972. We are currently seeking a smart and determined Marketing Insights Manager to join our growing team. At Jacoby & Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It's a culture where you have the freedom to experiment and push your talents as far as they can go.

Job Title : Marketing Insights Manager

Type of Position : Full time

Location : Primarily work from home, but one day a week in the office for a weekly meeting

Pay : $90k / year - $150k / year

Job Description :

We're looking for a Marketing Insights Manager who can turn complex marketing data into clear, actionable insights that shape strategy and drive smarter decisions. This role sits at the intersection of data science, marketing analytics, and business strategy. Ideal for someone who can code, model, and visualize data, but also communicate the strategic implications behind the data to senior leaders.

You'll work closely with our CMO to evaluate marketing performance across all channels, manage our marketing mix model (MMM), and uncover what's truly driving growth.

Core duties and responsibilities include the following. Other duties may be assigned :

• Own marketing performance measurement across channels (paid, organic, traditional, etc.)
• Build and manage our Marketing Mix Model (MMM) to evaluate channel effectiveness and ROI
• Analyze complex datasets to identify trends, insights, and growth opportunities
• Partner with leadership to translate data into clear strategic recommendations
• Build dashboards, reports, and visualizations that simplify and communicate key insights
• Collaborate with finance, data, and marketing teams to align on forecasting, budget allocation, and attribution
• Present findings and "the story behind the numbers" to senior stakeholders
• Develop strategies for customer acquisition, conversion optimization, and revenue growth across online and offline channels
• Forecasting, budgeting, and reporting across paid channels
• Support SEO strategy and integrate performance insights into organic growth initiatives
• Provide strategic leadership and mentorship to a growing performance marketing team

Qualifications :

What We Offer :

About J&M :

Jacoby & Meyers was founded in 1972 with the intention of making the legal system more accessible to the average person. Now, more than 50 years later, we continue to help people get the justice and compensation they deserve. Specializing in all types of accident claims, including automobile, motorcycle, bicycle, Uber / Lyft, or trucking accidents, slip and falls, dog bites, construction accidents and other wrongful conduct, the attorneys at Jacoby & Meyers have recovered over a billion dollars for their clients' personal injury and wrongful death claims caused by the negligence of a third party.

Required : Resume, Pay Expectation

Jacoby & Meyers is an Equal Opportunity Employer.