Marketing Coordinator

Marketing Coordinator

Flow Tech is a rapidly growing, employee‑owned company built on collaboration, accountability, and long‑term vision. As an employee‑owned business, every team member has a stake in our success, creating a culture of shared responsibility, innovation, and trust. Flow Tech, Inc.’s purpose is to help create safe, healthy and efficient building environments by selling, servicing and supporting engineered HVAC equipment and systems.

Position Summary

We are seeking a highly motivated and creative Marketing Coordinator to join our dynamic marketing team. The Marketing Coordinator will contribute to driving our marketing efforts across various channels, including digital marketing, event marketing, social media, website management, and graphic design. The ideal candidate will have a passion for marketing, strong organizational skills, and the ability to manage multiple projects simultaneously. This role is instrumental in generating brand awareness within the Eastern MA and Northern New England AEC industry. The candidate should be in, or easily commute to the Greater Boston area, and will report remotely to the Director of Marketing located at Flow Tech’s headquarters in South Windsor, CT.

Position Overview

Digital Marketing

Assist in the planning and execution of digital marketing campaigns, including email marketing and online advertising.

Contribute to the content, design and layout of quarterly Flow in the Know newsletters and other emails.

Event Marketing

Assist with planning and coordinating all aspects of events, from concept to execution, including vendor management, logistics, promotional materials, and post‑event analysis.

Ensure events are executed smoothly and contribute to our brand’s visibility and lead generation goals.

Graphic Design

Create and design graphics for digital and print media, including website graphics, brochures, banners, tradeshow displays and other promotional materials.

Ensure all designs align with our brand identity and messaging.

Business Development

Represent Flow Tech at relevant industry events.

Network and connect with industry professionals with the goal of forming meaningful relationships.

Become active with AEC industry associations through committee participation.

Social Media Management

Manage content creation, scheduling, and analysis across multiple social media platforms.

Website Management

Work closely with the external web development team to ensure our website is up‑to‑date, user‑friendly and optimized for search engines.

Update content regularly and collaborate on strategies to improve user engagement and conversions.

Marketing List Management and Data Hygiene

Maintain and manage our marketing database to ensure accuracy and cleanliness of data.

Segment lists based on behaviors like past email engagement and website interactions.

Marketing Support

Support the Director of Marketing with the coordination of trade shows, promotional items, and employee apparel.

Facilitate the booking of travel arrangements and registration for industry events.

Required Qualifications

Bachelor’s degree in marketing, communications, graphic design, or a related field.

1‑3 years of experience in a marketing role, with a focus on event marketing, social media, and graphic design; recent graduates are encouraged to apply.

Strong understanding of digital marketing tools and social media platforms.

Proficiency in graphic design software (Adobe Creative Suite and Canva).

Experience with HubSpot or other CRM / Marketing platforms is a plus.

Excellent communication and organizational skills.

Ability to work independently and collaboratively in a fast‑paced environment.

Creative thinker with a results‑driven approach to marketing.

Compensation

The base salary for this position is competitive, falling within the range of $60,000 to $68,000 annually, commensurate with experience and qualifications.

Benefits

Flow Tech, Inc. is a proud 100% employee‑owned corporation ensuring that everyone who contributes to the success of the company shares the reward through earned stock in the firm. Employees become 100% vested after 6 years of employment. We reward performance and offer benefits including :

100% coverage of medical insurance premiums (subject to change annually)

Dental and vision insurance

401(k) with 3% company match, in addition to employee stock ownership plan participation

$50,000 employee life insurance along with AD&D and LTD insurance

PTO, vacation, and sick time

Flow Tech is an Equal Opportunity Employer.

Company Culture

Dog‑friendly office

Business casual attire with casual Fridays

Company sponsored events – Yard Goats party deck, team building socials and annual holiday party.

About Flow Tech, Inc.

Flow Tech is headquartered in South Windsor, CT and provides competitive, energy‑efficient, and quality‑focused products, systems, and services. We excel in large commercial and institutional facilities in New England with critical environments. Our customers are focused on energy and carbon reduction, and value control and visibility. We pride ourselves on our offerings and encourage you to view our complete line of products and services at

Flow Tech History – “The Why”

Flow Tech was founded in 1987, the vision of one person who believed he could help people save energy and get better building control through a niche product. Our very first product line was ABB Variable Frequency Drives (VFDs) and it is at the core and foundation of who Flow Tech is : a technically‑focused, specialized product that we can sell and support better than anyone else. After much growth and success, Flow Tech has become a go‑to source for building owners, design engineers and contractors made up of 30+ employee owners and 20+ sustainability‑focused product lines. Our marketing team is essential to the success of Flow Tech. We need the right person to support this reputation of excellence to help Flow Tech continue to succeed.

To be considered for this position, please email your resume to Nichole Petersen, NPetersen@FlowTechInc.com.

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