Talent.com
Heartland Business Systems, Inc. is hiring: Marketing Manager in Lisle
Heartland Business Systems, Inc. is hiring: Marketing Manager in LisleMediabistro • Lisle, IL, United States
No longer accepting applications
Heartland Business Systems, Inc. is hiring : Marketing Manager in Lisle

Heartland Business Systems, Inc. is hiring : Marketing Manager in Lisle

Mediabistro • Lisle, IL, United States
30+ days ago
Job type
  • Full-time
Job description

Join to apply for the Marketing Manager role at Heartland Business Systems, Inc.

15 hours ago Be among the first 25 applicants

Join to apply for the Marketing Manager role at Heartland Business Systems, Inc.

Position Summary :

The Marketing Manager is responsible for overseeing the strategy, management, and execution of all marketing initiatives across digital marketing, field marketing, brand and communications, and marketing / sales campaigns. This role entails leading diverse teams, managing resources, and ensuring alignment with organizational goals to drive engagement, brand strength, and revenue growth.

Description

Position Summary :

The Marketing Manager is responsible for overseeing the strategy, management, and execution of all marketing initiatives across digital marketing, field marketing, brand and communications, and marketing / sales campaigns. This role entails leading diverse teams, managing resources, and ensuring alignment with organizational goals to drive engagement, brand strength, and revenue growth.

Roles And Responsibilities / Essential Functions

Leadership and Development :

  • Lead and inspire marketing teams, fostering collaboration and professional growth.
  • Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action.
  • Ensure adherence to operational procedures, policies, and standards, as well as recommending and implementing internal process improvements for efficiency.
  • Set regional / individual goals for Marketing teams to align with sales organization objectives and report on performance through PowerBI.
  • Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays. Review ABMx trends to assess effectiveness.
  • Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance.
  • Allocate resources efficiently across teams to ensure optimal productivity and performance.

Digital Marketing

  • Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net.
  • Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement.
  • Supervise the creation and distribution of email newsletters and regular customer communications.
  • Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI.

    • Field Marketing

  • Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows.
  • Coordinate webinars and virtual events to engage target audiences effectively.
  • Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.).

    • Brand And Communications

  • Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging.
  • Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders.
  • Manage the creation of marketing and sales collateral, sell / data sheets, and sales enablement materials.
  • Supervise website content, including landing pages, blog articles, videos, and graphics.
  • Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed.
  • Work with HBS’s business units to enhance and develop branding, content and training resource for the sales organization on the HBS Sales Playbook.

    • Campaigns And Partner Relations

  • Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners.
  • Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing.
  • Develop strategies to maximize customer engagement and conversion rates.
  • Enhance engagement with key vendors in the channel / region, manage relationships with HBS regional partners and the Partner Relationship team, provide leadership for vendor, service, finance, and operational escalation issues, collaborate with partners (Microsoft, Cisco, HPE, Verkada, etc.) to maximize value.

    • Marketing Budget Management

  • Collaborate with leadership on budget and company direction, managing fiscal year budget and finance including expenditures and projections.
  • Monitor spending and optimize expenditures to achieve maximum ROI.

    • Requirements

    Competencies :

  • Active Listening – Ability to actively attend to, convey, and understand the comments and questions of others.
  • Adaptability – Ability to adapt to change in the workplace.
  • Assertiveness – Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
  • Business Acumen - Ability of the individual to understand and discriminate between various business related topics and issues. This includes insight into, and understanding of, specialized business concepts.
  • Coaching and Development – ability to provide guidance and feedback to help others strengthen specific knowledge / skill areas.
  • Communication - Ability to promote understanding through exceptional written, oral, interpersonal, and presentation skills.
  • Conflict Resolution – Ability to deal with others in an antagonistic situation.
  • Decision Making – Ability to make critical decisions while following company procedures.
  • Delegating Responsibility – Ability to allocate authority and / or task responsibility to appropriate people.
  • Financial Aptitude – Ability to understand and explain economic and accounting information, prepare ad manage budgets, and make sound long-term investment decisions.
  • Honesty / Integrity – Ability to be truthful and be seen as credible in the workplace.
  • Innovative – Ability to look beyond the standard solutions
  • Leadership – Ability to influence others to perform their jobs effectively and to be responsible for making decisions.
  • Problem Solving – Ability to find a solution for or to deal proactively with work-related problems.
  • Relationship Building – Ability to effectively build relationships with customers and co-workers.
  • Resource Management – Ability to obtain and appropriate the proper usage of equipment, facilities, materials, as well as personnel.
  • Strategic Planning – ability to develop a vision for the future and create a culture in which the long range goals can be achieved
  • Time Management – Ability to utilize the available time to organize and complete work within given deadlines

    • Required Experience

  • 3+ years of Leadership experience
  • 5+ years of Marketing experience
  • Power BI and Marketing Analytics experience
  • Proven track record of building successful ABM campaigns

    • Preferred Experience

  • Experience utilizing ConnectWise
  • Project management and strategic planning experience

    • Required Skills, Education And / Or Certifications

  • Bachelor’s Degree in Marketing, Business, or related field
  • Proficient skills, knowledge, and abilities with Microsoft Excel, PowerPoint and CRM systems

    • Preferred Skills, Education And / Or Certifications

  • Masters of Business Administration

    • The compensation range for this position is $115,000 to $130,000, plus eligibility to participate in the employee benefit plan and earn a performance based bonus. The employee benefit plan includes health, dental, vision insurance, company paid long term disability, paid time off, and 401k package. The base pay offered will take into account the candidate’s job-related knowledge, skills, education, certifications and experience among other factors as well as internal equity.

    Equal Opportunity Employer – Including Disabled and Veterans

    #HBS

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    IT Services and IT Consulting

    Referrals increase your chances of interviewing at Heartland Business Systems, Inc. by 2x

    Get notified about new Marketing Manager jobs in Lisle, IL .

    Sr Product Manager (Upstream) Shockwave Medical

    Chicago, IL $100,000.00-$197,800.00 1 week ago

    Bilingual Business Development Manager (Chicago)

    Chicago, IL $120,000.00-$270,000.00 3 days ago

    Chicago, IL $70,000.00-$90,000.00 2 weeks ago

    Chicago, IL $165,000.00-$200,000.00 1 week ago

    Chicago, IL $180,000.00-$200,000.00 2 weeks ago

    Greater Chicago Area $140,000.00-$180,000.00 2 days ago

    Senior Manager, Technical Product Management

    Manager Reporting and Measurement UB Media

    Bolingbrook, IL $102,900.00-$136,200.00 1 week ago

    Downers Grove, IL $76,207.00-$117,662.00 1 month ago

    Greater Chicago Area $130,000.00-$170,000.00 2 days ago

    Chicago, IL $85,000.00-$130,000.00 2 days ago

    Freelance Project Manager, Retail Environments

    Greater Chicago Area $212,500.00-$272,500.00 1 week ago

    REMOTE Paid Search Specialist - PPC / Google / Bing

    Principal Product Manager, Core Experiences

    Greater Chicago Area $181,000.00-$262,000.00 1 week ago

    Chicago, IL $100,000.00-$165,000.00 1 month ago

    Chicago, IL $83,300.00-$115,000.00 2 days ago

    Chicago, IL $59,000.00-$96,025.00 20 hours ago

    Territory Manager, In-Market Sales - Chicago

    Chicago, IL $115,000.00-$145,000.00 2 weeks ago

    We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

    #J-18808-Ljbffr

    Create a job alert for this search

    Inc Is Hiring System • Lisle, IL, United States

    Related jobs
    Marketing Manager - Solutions Marketing

    Marketing Manager - Solutions Marketing

    bioMerieux Inc. • Chicago, IL, United States
    Full-time
    The Marketing Manager for Pharmaceutical Solutions Marketing is responsible for executing targeted marketing strategies to drive business growth for our Pharmaceutical Quality Control (PQC) franchi...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Happy Camper • Chicago, IL, US
    Full-time
    We are a highly motivated bunch who seek to create a space where you know you are going to have a good time.We are known for our art-inspired spaces that are great for social gatherings.Our restaur...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    HKS • Chicago, IL, US
    Full-time
    Specializes in marketing for a select region.Collaborates with practice and business development directors on marketing strategies, target clients and project pursuits. Manages and creates pursuit s...Show more
    Last updated: 29 days ago • Promoted
    bioMérieux is hiring : Marketing Manager - Segment Marketing in Chicago

    bioMérieux is hiring : Marketing Manager - Segment Marketing in Chicago

    Mediabistro • Chicago, IL, United States
    Full-time
    Marketing Manager - Segment Marketing.The Marketing Manager for Segment & Solution Marketing is responsible for executing targeted marketing strategies to drive business growth for our Pharmaceutic...Show more
    Last updated: 30+ days ago
    Divisional Marketing Manager

    Divisional Marketing Manager

    Lettuce Entertain You • Chicago, IL, US
    Full-time
    Lettuce Entertain You Restaurants is hiring now : Divisional Marketing Manager to oversee multiple brands including but not limited to RPM, Sushi-san, Mon Ami, Summer House, Cafe Ba-Ba-Reeba!, Pizze...Show more
    Last updated: 30+ days ago • Promoted
    Customer Marketing Manager - Trade Marketing Manager

    Customer Marketing Manager - Trade Marketing Manager

    HARIBO of America • Rosemont, IL, United States
    Full-time +1
    Customer Marketing Manager - Trade Marketing Manager.Start : immediately in Chicago / Rosemont, IL / United States.Customer Marketing Manager - Trade Marketing Manager. Partnering with internal Marketi...Show more
    Last updated: 23 days ago • Promoted
    Senior Marketing Manager

    Senior Marketing Manager

    Cross Street • Chicago, IL, United States
    Full-time
    National Director of Marketing.The Senior Marketing Manager will lead and scale marketing efforts for Cross Street, a high-performing real estate consulting and brokerage business.This individual w...Show more
    Last updated: 17 days ago • Promoted
    Brand Marketing Manager

    Brand Marketing Manager

    The Trade Desk • Chicago, IL, United States
    Full-time
    The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world.How? With a media buying platform that helps brands deliver a more insightful and relevan...Show more
    Last updated: 16 days ago • Promoted
    Sr. Digital Marketing Manager, Commercial Fitness

    Sr. Digital Marketing Manager, Commercial Fitness

    Life Fitness • Des Plaines, IL, US
    Full-time
    Join us as we empower the world to work out, creating healthier lives together.Senior Digital Marketing Manager.This role will develop, and scale integrated digital marketing programs that build hi...Show more
    Last updated: 30+ days ago • Promoted
    Associate Digital Marketing Manager - Parts & Service

    Associate Digital Marketing Manager - Parts & Service

    Life Fitness • Des Plaines, IL, US
    Full-time
    Join Us As We Empower The World To Work Out, Creating Healthier Lives Together.We are seeking a strategic and growth-minded Associate Marketing Manager to support digital marketing efforts for our ...Show more
    Last updated: 15 days ago • Promoted
    Marketing Manager

    Marketing Manager

    Informa • Chicago, IL, US
    Full-time
    This role is based in our Chicago Office.As a vital member of the show management team, you will collaborate closely with the Group Event Director and Marketing Lead to develop and execute comprehe...Show more
    Last updated: 1 day ago • Promoted
    Marketing Manager - Segment Marketing

    Marketing Manager - Segment Marketing

    bioMerieux Inc. • Chicago, IL, United States
    Full-time
    The ideal candidate for this role will be based in Chicago, but candidates residing in other biotech prominent markets will be considered. The Marketing Manager for Segment & Solution Marketing is r...Show more
    Last updated: 30+ days ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Kyyba • Villa Park, IL, US
    Full-time
    Plan Support For Product And Digital Marketing Teams.Support product and digital marketing teams with all aspects of multi-channel digital media campaign planning, activation, industry outreach, tr...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager - Solutions Marketing

    Marketing Manager - Solutions Marketing

    BioFire Diagnostics • Chicago, IL, US
    Full-time
    Marketing Manager For Pharmaceutical Solutions Marketing.The Marketing Manager for Pharmaceutical Solutions Marketing is responsible for executing targeted marketing strategies to drive business gr...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    Keller Postman • Chicago, IL, US
    Full-time
    Purpose : We are seeking a highly analytical and results-driven Marketing Manager to oversee, plan, and optimize our marketing programs across traditional and digital channels.This role will be resp...Show more
    Last updated: 22 days ago • Promoted
    Marketing Manager

    Marketing Manager

    Arch Amenities Group • Chicago, IL, US
    Full-time
    Arch Amenities Group is seeking a Marketing Manager for an exciting career opportunity to join our rapidly growing team.The Marketing Manager will provide marketing management and execution at our ...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Relativity • Chicago, IL, United States
    Full-time
    As Product Marketing Manager, you are responsible for developing the go-to-market approach for key solutions in Relativity's expanding portfolio. You will be responsible for deeply understanding the...Show more
    Last updated: 4 days ago • Promoted
    Marketing Manager - Segment Marketing

    Marketing Manager - Segment Marketing

    BioFire Diagnostics • Chicago, IL, US
    Full-time
    Marketing Manager For Segment & Solution Marketing.The ideal candidate for this role will be based in Chicago, but candidates residing in other biotech prominent markets will be considered.The Mark...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    Medline Industries • Winnetka, IL, US
    Full-time
    Internal Marketing Strategy Developer.Under general supervision, responsible for developing the internal marketing strategy related to Sales Representative incentive programs (MAP) and pull-through...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager

    Marketing Manager

    Lakeshore Sport & Fitness • Chicago, IL, US
    Full-time
    At Lakeshore Sport & Fitness, Chicago's #1 spot for sport, fitness, and fun, we're proud of our vibrant community and supportive culture where we keep improving and always celebrate each other.We o...Show more
    Last updated: 6 days ago • Promoted