Digital Marketing Advisor, Patient and Provider Content Strategy - Hybrid

Digital Marketing Advisor Patient And Provider Content Strategy

The Digital Marketing Advisor Patient and Provider Content Strategy will support the Evernorth Health Services business segment. The Digital Marketing Advisor combines digital marketing and content strategy, partnering with marketing and business stakeholders to develop and maintain patient and provider content on Evernorth.com. The person in this role will use data-driven strategies, user experience research, and digital best practices to act as a bridge between audience insights and digital execution of business objectives.

Success in this role will rely on :

• Leading through influence as a subject matter expert on digital marketing and the patient and provider digital content portfolio
• Advocating for an audience-driven content approach by understanding how all digital touchpoints combine to impact the user's experience and how content supports user journeys
• Embracing data insights and user research to inform content strategy
• Thinking at an enterprise level to ensure a unified strategy across all patient and provider content
• Being a self-directed, proactive individual who can develop trusted relationships in a highly matrixed, cross-functional organization
• Being comfortable managing multiple projects in a fast-paced, dynamic environment
• Bringing a process improvement mindset, identifying and implementing opportunities to improve efficiency and efficacy
• Exhibiting knowledge of content authoring in a complex digital environment

Duties and responsibilities include :

Ideal candidates will offer :

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download / 5Mbps upload.

About The Cigna Group : Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco / nicotine users in states where that is legally permissible. Candidates in such states who use tobacco / nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include : Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.