Advertising
TradeJobsWorkForce93304 Bakersfield, CA, USFull-time
Advertising Job Duties: Design and prepare advertisements as needed.Test concepts and... Show more
MarketingTradeJobsWorkforce • 93380 Bakersfield, CA, US
Marketing
TradeJobsWorkforce • 93380 Bakersfield, CA, US
30+ days ago
Job type
- Full-time
Job description
Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Manage, proactively, marketing programs and influence cross-departmental programs to ensure achievement of strategic and financial objectives for product portfolio Produce product-oriented content that amplifies unique selling points and differentiation Lead implementation of key marketing plan tactics and programs: product strategies, pricing, promotions, sales team training and claims development Perform periodic external market analyses (customers, technologies, competitors, patient populations, insurers, etc.) to optimize strategies, tactics and opportunity assessments Partner with R&D, Technology, Sales, and other departments to develop new products and services and play an integral role in the new product commercialization process Interact with customers to develop insights and requirements for new products and programs Contribute to creating a culture of success and sustainable competitive advantage Provide technical product training and leadership for the Sales team Ability to incorporate a wide range of inputs into clear objectives, strategies and action plans Basic Qualifications Minimum 5-year's experience in product-oriented marketing position Bachelor's degree, or higher, from an accredited university Preferred Qualifications MBA, from top tier business school Bachelor degree, with a STEM major or minor Marketing experience for a medical or dental device manufacturer, ideally FDA Class II devices Familiarity with Dental, Sleep Medicine, or related industries Experience leading or participating in New Product Introduction (NPI) processes Results orientation, self-motivated individual Excellent analytical skills, with the ability to take a scientific approach to marketing
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Marketing • 93380 Bakersfield, CA, US
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