Principal Event Marketing Manager, Proprietary Events

Principal Event Marketing Manager, Proprietary Events

Working at Atlassian

Atlassian's can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassian's have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Overview

The Atlassian Global Events team drives customer engagement for the Atlassian brand and its portfolio of products. The team collaborates with sales, marketing, product and executive management teams to deliver Atlassian proprietary events and tentpole experiences. The purpose of these events is to increase brand awareness, drive business growth, build loyalty and educate attendees.

As a

Principal Event Marketing Manager, Proprietary Events

you are experienced in producing B2B technology events ranging in size from 100-5,000+ attendees, for both internal and external audiences. You share our passion for digital and physical events that engage audiences, build community and drive business growth. You take a data-driven approach to event execution, with expertise in program ownership. You have experience building global event portfolio strategies and managing multiple event programs simultaneously, overseeing event strategy, execution, and post-event analysis end-to-end.

In this role, you will produce events that align with business objectives for customers and partners across various verticals, products, and priorities, for both internal and external audiences; managing contingent workers to create strategy and execute a portfolio of global touring events. You will manage vendor and venue partnerships, ensuring all stakeholders work together to provide seamless event experiences. Additionally, you will conduct leadership reviews and post-event debriefs to refine our strategy based on lessons learned, fostering strong relationships with business stakeholders.

Responsibilities

Lead program management and localization strategies for the 14-18 annual events you and the contingent staff you manage will oversee

Collaborate with senior leadership to define event objectives, target audiences, and desired outcomes

Lead and develop event strategies and experiences with key stakeholders to ensure they align with overarching product roadmaps, event messaging pillars, business priorities and executive vision

Clearly communicate objectives, project status and updates to team members and stakeholders on a regular basis

Directly manage and inspire both internal and external cross functional teams who support and contribute to our customer-facing event programs

Understand customer needs and how both in-person and digital events can and should deliver against those needs to achieve business objectives, for internal and external audiences

Leverage a data-driven approach using data to build insights and strategies, and are an expert in event measurement and ROI tracking

Design event experiences that engage, educate, and entertain attendees while reflecting the company's values

Implement feedback mechanisms to continuously improve the attendee experience and incorporate insights into future events

Address any issues or concerns that arise during events, ensuring quick and effective resolutions

Demonstrated contract negotiation skills and experience with complex, multi-million dollar budgets, including monetization and funding models, revenue modeling, contract risk mitigations, attrition and forecasting, plus reconcile invoices in a timely manner to ensure accuracy and timely closeout of programs

Design and build key operational structures and processes to ensure the team works efficiently and effectively together, ensuring flexibility when needed, while managing cross-functional teams globally to committed deadlines

Continually align and evolve event program strategies to the needs of the business, ensuring processes, guidelines and standards are maintained throughout

Explore and manage best in class agency partners that help Atlassian create and pioneer best in class experiences

Deliver with superb communication skills in helping build and tell the ROI story of events

A problem solver who is naturally curious, and thrives in a fast-paced environment

Expected Results

Flawless execution - continual understanding of attendees’ key priorities and map back to those metrics

Build and maintain excellent working relationships and consistently play as a team

Engagement and effective management of suppliers / global partners

Exceptional operational efficiency

Qualifications

10+ years experience in event marketing related role / s in or with a brand side corporation, or agency who supports them

5+ years experience working with a high growth enterprise technology company / client

Excellent written and presentation skills with the ability to present ideas and concepts to senior and executive level employees clearly, strategically, and succinctly

Direct experience and ownership producing various-sized event programs, with a strong eye for detail

Strong, demonstrated project and budget management expertise

End-to-end event strategy experience, from developing program goals using data, to ensure creation and execution of event programs you manage against defined goals

Experience overseeing event design, and creating impactful and memorable attendee event experiences

Ability to build and cultivate strong relationships with key internal and external partners

International project management experience, including previous oversight of localization needs and international budget / finance management

Ability to multi-task and manage through change, with short notice and frequent interruptions while staying focussed and productive

Strong prioritization skills and the ability to manage an evolving list of deliverables to assess and action the most critical needs in priority order

Ability to effectively delegate work and build strong peer and vendor relationships

Willingness to singularly manage all aspects of a program

It's Admired, But Not Required, If You Have

Experience using Microsoft Office, Mac, G Suite, Confluence, and Jira

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.

About Atlassian

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

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