Marketing Automation Specialist - Eloqua

Job Description This role can be based in our San Francisco, Shawnee, KS, Dallas, TX, or Boulder, CO office. As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.

All candidates should make sure to read the following job description and information carefully before applying.

Responsibilities

Executing comprehensive programs in Eloqua

Partnering closely with brands / Marketing Manager / Marketing Operations to become an invaluable resource and extension of their team

Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations

Manage end-to-end marketing campaigns

Design, localize, automate, and optimize regional demand generation campaigns using Eloqua

Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)

Develop and execute marketing automation strategies to streamline workflows and enhance efficiency

Configure and manage marketing automation within Eloqua

Work with cross-functional teams to identify automation opportunities and implement effective solutions

Build and maintain automated campaigns across various channels

Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization

Stay updated on industry trends and best practices in marketing automation

Train and support team members on using marketing automation tools and processes effectively

Improve data integrity operations where possible

You will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer\'s journey.

Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes / systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.

Qualifications

2-4 years of experience with Eloqua

HTML knowledge is a plus

Excellent troubleshooting skills

In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing

Expertise with CRM applications, such as Salesforce.com

Hands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)

Data-driven with strong analytical skills

Strong project management and organizational skills

Experience with project management tools, like Monday.com

Previous consulting experience (strongly preferred but not required)

Used to working with workflow management tools (we use Monday.com)

This position offers a high degree of autonomy and requires professional maturity.

While it\'s okay not to know all the answers, the ability to figure things out is crucial.

Additional Information We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include :

Great community :

a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks

Broader impact :

take up to four days per year to volunteer, with charity match funding available

Career opportunity :

bespoke training and learning, mentoring platforms and on-demand access to courses on LinkedIn Learning; internal moves encouraged

Time out :

15 days PTO rising to 20 after three years and 25 after six years, plus 10 holidays, a birthday leave day and flexible remote options

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP

Strong wellbeing support through EAP, mental health resources, and wellness tools

Recognition programs and global collaboration opportunities

The salary range for this role is $65,000- $90,000 / YR, based on experience.

This posting will automatically expire on Oct 3, 2025.

Work Enviroment and Compliance We are an Equal Opportunities Employer. We welcome reasonable adjustments or accommodations in the hiring process. See our website for full information on how we handle personal data related to applications.

#J-18808-Ljbffr