Social Media Associate, Belif
About the Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About The Role
As the Social Media Associate, you will focus on growing and engaging our communities across social channels including Instagram, TikTok, Facebook, Twitter, Pinterest, and YouTube for LG Beauty's leading brand, belif.
You will work collaboratively with the Sr. Social Media Manager and cross-functional teams to conceptualize, create, curate & publish daily content using social media best practices, analytics & campaign / brand priorities.
You will report to the Sr. Manager, Social Media.
Responsibilities
- Manage multiple Social Media Calendars & distribute weekly updates to internal stakeholders
- Execute interactive content ideation, planning, production, and daily publishing
- Identify, request permissions, and log user generated content to manage shared content
- Create, post, and manage short-form content such as Instagram Reels, TikTok Videos, Instagram Stories and YouTube Shorts
- Participate in planning and briefing social content by working closely with the Social Media Manager, Marketing, Creative and Copy teams
- Organize and manage the content library
- Assist with gift mailings, Influencer coordination and user generated content coverage
- Engage with the community to answer customer service questions, proactively engage with UGC, Influencer and media content
- Respond to daily mentions and comments across platforms; partner with Customer Care and escalate any feedback to cross-functional teams
- Partner with the Copy team to develop on-brand captions and messaging
- Generate monthly reports by analyzing and providing insights on key metrics and community management activity
- Stay current on all social media platform updates and make recommendations on how to best optimize brand channel performance
- Forward real-time content ideas based on what is happening across social and in the beauty community
Qualifications
- Bachelor's degree in Marketing or related field
- 2+ years of experience in managing social media for a brand or agency. Experience in the beauty industry a plus.
- Agency experience preferred to manage multiple brands
- Self-motivated demonstrating a high level of initiative and ability to work productively on multiple projects in a fast-paced, creative environment
- Experience presenting on camera and comfortable doing so
- You have produced and edited short-form video content for social media platforms such as TikTok, Instagram Reels, YouTube Shorts, etc.
- Experience with content planning and analytics tools such as Dash Hudson, Tribe Dynamics, Skeepers and others
- You keep up with the social media trends, popular culture, and marketing developments
- Ability to travel as needed
- You enthusiastically create thumb-stopping content and engage communities through social content and communication, in service of brand and business goals
Our Benefits
- Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
- You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
- Company sponsored Life insurance, AD&D and Disability benefits
- Wellness incentive programs
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