Global Brand Strategy, Biologicals and Equine

Role Description

• Establish global TA & brand strategy in alignment with species innovation strategy and asset growth strategies
• Lead in-line Brand Planning through the Operating Plan cycle and development of International Markets' annual Marketing calendar
• Develop the brand marketing key initiatives to deliver in-line portfolio growth ambition, ensuring alignment of through International Commercial leadership and the International COE based on in-line brand strategy needs, develop 360 campaign briefs, select agencies, develop campaign strategy, key messages and campaign master assets.
• Provide strategic guidance to Customer Engagement Teams to develop further campaigns assets and content creating a consistent omnichannel customer experience.
• Identify customer, pet owner and patient insight needs and recommend market research plan as part of wider TA market research for in-line brands.
• Define performance metrics for TA defense for key in-line brands (vs key competitors) in partnership with US & International teams.
• Partner with above-market global teams, such as VetOps & Global OR, Global Strategic Accounts, Strategic Pricing & Revenue Management, Zoetis Tech and Digital (ZTD), Learning and Development, Customer Engagement, Digital Platforms, COE, and guide & coordinate the development of required initiatives for key in-line brands
• Collaborate with GPM team, GMA leads, and GAT members to implement plans for creating marketing campaigns or messages that include new clinical study data for in-line brands.
• Coordinate with GPA, VMRD, US & International teams on the development of Objection Handling guidance vs key competitors anticipating their positioning in the market, when necessary.
• Lead initiatives that contribute to the commercial success of on market products globally including prioritizing markets and customers to supply, resource, and maximize margin
• Lead post-launch global tracking studies, identify opportunities, and maximize commercial potential
• Support demand forecasting and documenting assumptions for inline key brands engaging with Strategy, Manufacturing and Commercial colleagues in key markets
• Lead Loss of Exclusivity / Def planning OE planning for key in-line brands
• Coordinate and guide commercial activities to ensure alignment with the global brand strategy, such as Strategic Pricing, KOL activation, GSA & KA strategies, Field Force Effectiveness initiatives, Media, PR, Congresses, and Demand Forecasting and Supply.
• Lead internal communication of global portfolio brand strategy for in-line key brands
• Act as first line for GMS and Regulatory questions for inline key brands
• Ensure that the key global portfolio objectives are being achieved and results are delivered
• Maintain strong operational relationships with the global commercial leads to ensure that market knowledge is continuously being developed and up to date.
• Provide project and program management leadership through prioritizing and overseeing multiple work streams

Level of education and qualification :

Professional experience / capabilities :

The US base salary range for this full-time position is $142,400.00- $205,000.00 Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation.

This position is also eligible for long-term incentives.

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

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Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved / engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following : (1) our company website at www.Zoetis.com / careers site, or (2) via email to / from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and / or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

About Zoetis

At Zoetis , our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

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