Director, Global Marketing, Poultry

Customer Marketing Director

The Customer Marketing Director will be responsible for shaping and spearheading the development and global deployment of the Long-life-bird business development strategy at our company's Animal Health. This strategic leadership role will involve direct management and mentorship of a team comprising Global Marketing Directors and Global Technical Directors, as well as overseeing the execution of marketing initiatives designed to achieve ambitious growth and customer satisfaction targets.

Key responsibilities include :

• Own and lead the development of the Long-life-bird business development strategy, ensuring global alignment and effective deployment across markets.
• Formulate a winning strategy that captures the potential identified in the 5-Year Plan (5YP), including resource allocation, organizational structures, and alignment with R&D and regulatory requirements.
• Lead, mentor, and develop a high-performing team of Global Marketing Directors and Global Technical Directors, fostering a culture of collaboration, innovation, and accountability.
• Ensure the team is equipped with necessary skills and resources to execute strategic initiatives effectively.
• Drive launch excellence by ensuring the successful delivery of 5YP numbers for designated customer types, focusing on seamless execution during product launches.
• Establish and monitor KPIs to measure launch effectiveness and market penetration.
• Conduct in-depth analysis of the top 50 global customers in the Layer and Broiler Breeder segments, identifying their unique needs, preferences, growth potential, and our company's positioning to serve them effectively.
• Utilize insights gathered to inform strategy and initiatives aimed at enhancing customer relationships and engagement.
• Analyze current competitive positioning by identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform growth strategies and tactical decisions.
• Lead efforts to continuously monitor competitor activities and market trends to stay ahead in the industry.
• Establish a clear understanding of the key factors contributing to our company's success in the market while identifying barriers or challenges that could hinder growth.
• Develop actionable strategies to overcome identified bottlenecks and capitalize on opportunities.
• Create a compelling value proposition tailored to the designated customer type, ensuring it aligns with their needs, aspirations, and market trends.
• Collaborate with cross-functional teams to ensure the value proposition is reflected in product development, marketing campaigns, and customer communications.

Qualifications include :

Work environment includes :