Talent.com
Director of Field Marketing, Americas
Director of Field Marketing, AmericasSimilarweb • New York, NY, US
Director of Field Marketing, Americas

Director of Field Marketing, Americas

Similarweb • New York, NY, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower over 5,700 customers globally, including industry giants like Google, Meta, and OpenAI, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.

  • This role is based out of our New York City office, requiring four days in the office.

About the Role :

We're looking for a Director of Americas Field Marketing to lead our regional marketing strategy and execution across North America and LATAM . This is a high-impact, highly cross-functional role at the intersection of Marketing, Sales, and Strategy — perfect for a sharp, business-minded marketing leader who thrives on building trust, driving alignment, and delivering results.

You'll manage a distributed team of 2 full-time marketers (based in NYC) plus freelancers, and own the entire Americas Field Marketing budget and performance . This role reports to the Global VP of Marketing and partners closely with the General Managers of Americas and Investors to drive pipeline, growth, and market relevance.

What does the day-to-day of Director of Field Marketing at Similarweb look like :

  • Act as the strategic partner to regional GMs, translating business priorities into impactful marketing plans that drive awareness, engagement, and pipeline.
  • Own the end-to-end regional marketing strategy and execution across NA and LATAM, including events, ABM, content, and partner activations.
  • Build integrated marketing programs in collaboration with Product Marketing, Brand, Demand Gen, and Sales — ensuring a seamless 360°ree; customer journey.
  • Champion regional advocacy including testimonials, case studies, and regional customer communities.
  • Drive customer marketing initiatives to support upsell, retention, and engagement.
  • Manage and optimize the regional marketing budget, making data-driven decisions based on ROI, funnel metrics, and sales velocity.
  • Align closely with Sales and Revenue Operations to analyze pipeline health, prioritize investments, and report performance to senior stakeholders.
  • Lead, coach, and develop a high-performing regional team, ensuring execution excellence and alignment with global strategy.
  • This is the perfect job for someone who has :

  • 8+ years of B2B marketing experience , with at least 3 years in a senior field or regional marketing role.
  • Strong business acumen — you think in funnel stages, conversion metrics, and ROI.
  • A passion for storytelling and creativity — with a proven ability to localize campaigns and think outside the playbook.
  • A collaborative spirit and a track record of building trust with cross-functional teams and senior stakeholders.
  • Comfortable working in a fast-paced, matrixed organization , balancing global and regional needs.
  • A thoughtful, empowering leader who knows how to coach, prioritize, and deliver through others .
  • At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.
  • The base salary range for this position in New York City is $150,000 - $220,000 plus benefits including : medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave.

    Individual compensation is based upon a number of factors, including qualifications and relevant experience.

    The base salary range above is for the New York City metro area, and could vary for candidates in other locations.

  • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
  • Why you'll love being a Similarwebber :

    You'll actually love the product you work with : Our customers aren't our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said "the product." Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

    You'll find a home for your big ideas : We encourage an open dialogue and empower employees to bring their ideas to the table. You'll find the resources you need to take initiative and create meaningful change within the organization.

    We offer competitive perks & benefits : We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

    You can grow your career in any direction you choose : Interested in becoming a VP or want to transition into a different department? Whether it's Career Week, personalized coaching, or our ongoing learning solutions, you'll find all the tools and opportunities you need to develop your career right here.

    Diversity isn't just a buzzword : People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

    #LI-KZ #LI-Onsite

    We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.

    Create a job alert for this search

    Director Of Marketing • New York, NY, US

    Related jobs
    Director, Marketing

    Director, Marketing

    Brookaire Company • East Rutherford, NJ, United States
    Full-time
    Location : East Rutherford, NJ .Brookaire Company has been serving the HVAC Industry since 1974.We are dynamic, fast-paced, and customer oriented. As one of the top resources to find HVAC Air Filters...Show more
    Last updated: 30+ days ago • Promoted
    Regional Director of Sales & Marketing- Blue Sky Hospitality Solutions LLC, Corporate Office Uniondale, NY

    Regional Director of Sales & Marketing- Blue Sky Hospitality Solutions LLC, Corporate Office Uniondale, NY

    Blue Sky Hospitality Solutions • Uniondale, NY, US
    Full-time
    Regional Director Of Sales & Marketing.Location : Corporate Office New York, NY.Reports To : Chief Commercial Officer (CCO) / Executive Vice President (EVP). The Regional Director of Sales oversees s...Show more
    Last updated: 30+ days ago • Promoted
    Director, Marketing Analytics

    Director, Marketing Analytics

    Equinox • New York, NY, US
    Full-time
    Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow th...Show more
    Last updated: 28 days ago • Promoted
    Regional Product Director - Europe & Americas Regional Product Director - Europe & Americas

    Regional Product Director - Europe & Americas Regional Product Director - Europe & Americas

    Urban Revivo • New York, NY, United States
    Full-time
    We are seeking a highly skilled and experienced Regional Director to lead our operations and drive strategic initiatives across multiple locations. The ideal candidate will possess a strong backgrou...Show more
    Last updated: 9 days ago • Promoted
    Sales Director Americas

    Sales Director Americas

    MBR Partners • New York, NY, United States
    Full-time
    Job Summary : Directing the sales strategy for your territory, you will be responsible for the tactics and action plans to attract, engage, and win new business for the organisation.Your duties will...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Manager - Americas

    Marketing Manager - Americas

    Fenergo • New York, NY, US
    Full-time
    About us .Fenergo is a high-growth global SaaS company driving digital transformation for some of the world’s largest and most complex organisations.While we’re k...Show more
    Last updated: 10 days ago • Promoted
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    Truebill (Acquired by Rocket Money) • New York, NY, US
    Full-time
    Director Of Lifecycle Marketing.Rocket Money's mission is to meaningfully improve the financial prosperity of millions of people. Rocket Money offers members a unique understanding of their finances...Show more
    Last updated: 30+ days ago • Promoted
    Director of Field Marketing, AmericasNew York City, NY

    Director of Field Marketing, AmericasNew York City, NY

    Similarweb • New York, NY, US
    Full-time
    Director of Field Marketing, Americas.At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.Our unique data an...Show more
    Last updated: 30+ days ago • Promoted
    Director, Global Product Marketing - FragranceNew York Metropolitan - Hybrid

    Director, Global Product Marketing - FragranceNew York Metropolitan - Hybrid

    Sol de Janeiro • New York, NY, US
    Full-time
    Director, Global Product Marketing - Fragrance.Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and s...Show more
    Last updated: 30+ days ago • Promoted
    Director, Global Product Marketing

    Director, Global Product Marketing

    Amika, LLC. • New York, NY, United States
    Full-time
    Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.Think of us as your at‑home hairapist, here to empower self‑expression + bring joy to your haircare...Show more
    Last updated: 2 days ago • Promoted
    Director of Brand Marketing

    Director of Brand Marketing

    ASSOULINE • New York, NY, United States
    Full-time
    We are seeking a dynamic and strategic.Global Brand Marketing Director.This role will oversee brand strategy, creative campaign development, public relations, and high-profile events.The ideal cand...Show more
    Last updated: 26 days ago • Promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    Crescent Hotels & Resorts • White Plains, NY, US
    Full-time
    We are seeking an extraordinary Director of Sales & Marketing to lead the commercial engine of our luxury hotel in White Plains, NY. The ideal candidate will be an energetic, results-driven leader w...Show more
    Last updated: 9 days ago • Promoted
    Director, Global Marketing Operations, Campaign + Collection - Calvin Klein

    Director, Global Marketing Operations, Campaign + Collection - Calvin Klein

    PVH Corp • New York, NY, US
    Full-time
    Director, Global Marketing Operations, Campaign & Collection.At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds, and ...Show more
    Last updated: 20 days ago • Promoted
    Director, Americas Revenue Operations

    Director, Americas Revenue Operations

    Cato Networks • New York, NY, US
    Full-time
    Welcome to the future of cloud networking and security!.Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered b...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Director

    Marketing Director

    Diptyque Paris • USA, New York, New York
    Full-time
    Director of Omnichannel Marketing - Diptyque Americas.Diptyque - Luxury Fragrance House has established itself as one of the most renowned, leading fragrance houses within the luxury market today.F...Show more
    Last updated: 15 days ago
    Director, Product Portfolio Marketing - Portfolio : Consumer Acquisition & Engagement, Products : Offers

    Director, Product Portfolio Marketing - Portfolio : Consumer Acquisition & Engagement, Products : Offers

    Mastercard • New York, NY, US
    Full-time +1
    Director, Product Portfolio Marketing - Portfolio : Consumer Acquisition & Engagement, Products : Offers.Mastercard powers economies and empowers people in 200+ countries and territories worldwide.To...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director, Head of US Wealth Marketing

    Senior Director, Head of US Wealth Marketing

    Barings • New York, NY, US
    Full-time
    Senior Director, Head Of US Wealth Marketing.At Barings, we are as invested in our associates as we are in our clients.We recognize those who work diligently for us and reward them for personal and...Show more
    Last updated: 30+ days ago • Promoted
    Director of Marketing Analytics

    Director of Marketing Analytics

    Braze • New York, NY, US
    Part-time
    Director of Marketing Analytics.At Braze, we have found our people.We're a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high s...Show more
    Last updated: 30+ days ago • Promoted