Associate Director, Consumer Patient Marketing

Oncology Patient Marketing Leader

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services, and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

We are seeking an experienced marketer to lead development of the strategy and tactics for oncology patient marketing for the GI / GU portfolio. This includes leading the patient-focused work in key strategic areas such as market research / patient insight development, messaging, promotional asset development, and media management.

Primary Responsibilities :

Individual will play an active role in evolving the vision and strategy for the patient channel across the GI / GU portfolio.

Individual will assist with many aspects of consumer-related activities including message development / refinement, campaign evolution, strategic / tactical evolution of unbranded work, marketing plan development and business / channel analytics.

Individual will serve as patient lead across a wide array of matrix partners / teams that would include tumor-specific leaders, medical, marketing research, sales, decision analytics, omni-channel strategy and other functions.

Individual will work closely with the rest of the Oncology Patient Marketing Team, Advocacy and Corporate Communications to develop appropriate programs / projects that support the strategy.

Individual will be responsible for managing multiple agency teams and in managing a successful relationship / partnership.

Finally, it will be critical for this candidate to build a strong relationship and work collaboratively with medical, legal and promotional compliance team to develop and execute high-impact marketing materials.

Qualifications :

BA degree or equivalent is required; MBA is preferred.

7+ years of relevant marketing brand management experience including experience in consumer marketing and in launching new brands / indication in the pharmaceutical space.

Strong written and verbal communication skills.

Demonstrated experience in managing external resources, including Advertising & media agencies.

Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.

Experience in leading multi-functional teams to accomplish specific objectives and goals.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.