Director, B2B Content Marketing Job at iHeartMedia in New York

What We Need iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers. As Director, B2B Content Marketing , you’ll lead iHeartMedia content marketing reaching HoldCos, independent agencies and brands. The B2B Marketing Team sits at the center of the organization, collaborating with multiple teams to build messaging, materials and campaigns that elevate the iHeartMedia brand and drive results. Responsible for planning and execution of multi-channel marketing efforts, this role is a terrific opportunity to launch and manage high profile B2B content initiatives at iHeartMedia.

Location : New York, NY (125 West 55th Street, 10019)

Compensation : Salary to be determined by multiple factors including relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. Ranges : $100,000 - $125,000 (and other postings referenced in the original description may vary).

Benefits : iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including medical / dental / vision, life insurance, paid vacation and sick time, paid holidays (including floating holiday), volunteer day, 401K, EAP, and additional voluntary programs.

Type : Regular, Time Type : Full time, Pay Type : Salaried

EEO : The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Non-Compete may be required for certain positions and as allowed by law. Our organization participates in E-Verify.

What You'll Do

Lead multi-channel content strategy and execution, achieving growth targets for awareness, lead gen and pipeline growth.

Create scaled educational content for iHeartMedia and our products and services.

Collaborate with Consumer Insights and Product SMEs across the organization to develop campaigns and content.

Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey.

Create content for every B2B touchpoint : email, site, events, social.

Manage B2B Social Media Manager, executing against platform-specific content strategy and voice.

Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads, using AI tools to scale.

Manage distribution partnerships to support priority content and initiatives.

Identify and report key metrics to show progress against content marketing goals.

Apply best practices in paid media, SEO, email engagement, social content, and web conversion.

What You'll Need

Proven experience developing scaled B2B marketing content and messaging that deliver desired business outcomes.

Strong POV on right platforms / partners to reach our audience, rooted in experience and data.

Experience mapping consumer journeys and executing plans that support them.

Confident, collaborative partner highly effective at working across teams and levels of the organization to drive projects forward.

Experience managing direct report(s), providing effective feedback that inspires excellence.

Experience identifying, tracking and reporting KPIs for long- and short-term goals.

Proactive marketer who applies deep expertise in content marketing to build, optimize, and communicate plans and recommendations quickly.

Strong project management skills to drive projects forward strategically to achieve goals.

Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.

8-10+ years of experience in ad sales marketing / B2B marketing; media and audio industry experience is preferred.

What You'll Bring

Note : this section is retained for context in the original posting; no additional items were specified beyond the above requirements.

Seniority level

Director

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Broadcast Media Production and Distribution

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