Brand - Sr. Brand Manager

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Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.

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Summary

The Brand - Sr Brand Manager role sits in our Pet division, leveraging Perdue expertise in quality protein to offer nutritious, all natural foods and treats for all members of the family, including the furry ones. This position will own and shape brand positioning, clearly define and communicate value propositions, and spearhead innovation that drives the brand’s growth into new categories. The ideal candidate possesses a blend of creative, strategic thinking, leadership skills, resourcefulness and love for dogs to help catapult our growth in the Pet category! This position is hybrid with Mondays and Wednesdays in office in Santa Monica, CA.

The salary range for this position is $130,000 to $140,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).

In addition to base salary, Perdue offers a competitive benefits package, including medical / Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vision, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts, and paid time off.

Principal And Essential Duties & Responsibilities

Brand Stewardship :

• Refine, communicate, and champion our brand positioning.
• Develop and execute brand strategies to achieve business objectives, including market share growth, household penetration and consumer engagement.
• Conduct market analysis, consumer insights research, and competitive benchmarking to inform strategic decisions.
• Oversee the creation and implementation of annual brand plans, encompassing product launches, marketing campaigns, and promotional activities.

Omnichannel Marketing Execution :

Innovation Pipeline and Go to Market Strategy :

Team Leadership and Management :

Minimum Education :

Experience Requirements :

Experience Preferred :

Environmental Factors And Physical Requirements :

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.Seniority level

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