Talent.com
Director, Demand Generation
Director, Demand GenerationVersapay • San Francisco, CA, US
Director, Demand Generation

Director, Demand Generation

Versapay • San Francisco, CA, US
24 days ago
Job type
  • Full-time
Job description

Senior Director, Demand Generation

United States (Remote)

About Versapay

For growing businesses that need to accomplish more with less, Versapay's Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can't. Owned by Great Hill Partners, Versapay's employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually.

Think you might be the next Veep to join? Read on!!

What You'll Do as Senior Director of Demand Generation

At Versapay, we are redefining the future of working capital for midmarket businesses by combining powerful Accounts Receivable software with best-in-class B2B payments. We challenge conventional, manual accounting processes and create solutions that deliver unprecedented value to our customers on their digital journey. We're looking for a visionary Senior Director, Demand Generation who can leverage their fintech and payments expertise to push boundaries, disrupt the status quo, and drive transformational growth for our customers and our company.

The ideal candidate is a bold demand generation marketer with deep experience building programs that generate pipeline and deal flow with B2B SaaS products targeting the middle market. In this role you will utilize your extensive experience in B2B SaaS Marketing to guide the creation, execution, and measurement of a highly effective demand generation program aimed at supporting Versapay's ambitious revenue growth goals. An ideal candidate has extensive experience managing B2B demand generation programs with highly complex B2B SaaS products, is a data-driven decision marketer, and has excellent people and program management skills with a track record of exceeding targets.

Why You'll Love It Here :

  • You'll have the autonomy to challenge norms, think differently, and make bold marketing moves in an emerging industry with significant TAM.
  • Join a culture that encourages risk-taking, learning, and cutting-edge experimentation.
  • Be a key driver in shaping the future of working capital; making a meaningful impact on the financial lives of customers and communities globally.

Key Responsibilities :

  • Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs.
  • Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results.
  • Work with internal and external resources to create compelling content and messaging tailored by audience and funnel stage.
  • Build the strategy to properly utilize and extend Versapays's understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others.
  • Manage any 3rd party agencies that Versapay utilizes to buy and deploy media dollars across demand generation creative execution and channels.
  • Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps.
  • Oversee management of the Versapay website and all other web assets (landing pages, content pieces, etc) with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion.
  • Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns.
  • Experience & Skills :

  • 8+ years of experience in B2B SaaS marketing.
  • 4+ years of experience managing a small, scrappy and high performing demand generation team within a marketing organization.
  • Extensive experience in creating and executing targeted Marketing campaigns, with demonstrated track record of meeting and exceeding pipeline and bookings goals.
  • Experience in leveraging multi-channel marketing tactics to drive pipeline, including but not limited to SEM / SEO, Webinars, Content, Direct Mail, Display Advertising and Radio / Podcast.
  • Experience managing a B2B website to drive lead conversion and pipeline.
  • Experience with Salesforce and Pardot / HubSpot / Marketo.
  • Familiarity with ABM programs and experience using ABM tools to understand intent stage within the marketing funnel.
  • Ability and willingness to use data to guide decision-making and resource allocation.
  • Willingness and ability to complete detailed analysis of performance data to make informed decisions on marketing program effectiveness.
  • Intellectual curiosity and desire to think outside of the box to achieve results.
  • Strong program management skills and attention to detail even when working with urgency.
  • Ability to articulate and present plans to leadership, sales, and cross-functional teams.
  • Comfortable working in a high growth environment where planning and execution often happen in parallel.
  • A driver with a desire to learn, go fast and generate results quickly.
  • A builder that enjoys getting their hands dirty and building things from the ground up alongside their team.
  • $160,000 - $170,000 a year

    #LI-Remote

    Create a job alert for this search

    Director Demand Generation • San Francisco, CA, US

    Related jobs
    Director, Growth Analytics

    Director, Growth Analytics

    Chime • San Francisco, CA, United States
    Full-time
    At Chime, we are building a member-first financial experience that empowers millions of people to achieve financial progress. Analytics and data are central to understanding our members, refining ou...Show more
    Last updated: 30+ days ago • Promoted
    Director of Development (0462U) - MPS

    Director of Development (0462U) - MPS

    University of California-Berkeley • Berkeley, CA, United States
    Full-time +1
    At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special pla...Show more
    Last updated: 30+ days ago • Promoted
    Project Director

    Project Director

    Arcadia Science • Emeryville, CA, United States
    Full-time
    We are Arcadia Science, an evolutionary biology company founded and led by scientists.Our mission is to turn natural innovations into real-world solutions by developing systematic and quantitative ...Show more
    Last updated: 30+ days ago • Promoted
    Demand Generation Lead

    Demand Generation Lead

    Exec • San Francisco, CA, US
    Full-time
    Quick Apply
    Exec is seeking a strategic, results-driven Demand Generation Lead to build and scale our B2B marketing engine.This is your chance to make a significant impact in a rapidly evolving market and work...Show more
    Last updated: 30+ days ago
    Senior Director, Demand Generation

    Senior Director, Demand Generation

    Forward Networks, Inc. • San Francisco, CA, United States
    Full-time
    Forward Networks is revolutionizing the way large networks are managed.The Forward Enterprise platform delivers a vendor‑agnostic "digital twin" of the network, based on a mathematical model.The pl...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director, Demand Generation

    Senior Director, Demand Generation

    Forward Networks • San Francisco, CA, United States
    Full-time
    Forward Networks is revolutionizing the way large networks are managed.The Forward Enterprise platform delivers a vendor-agnostic "digital twin" of the network, based on a mathematical model.The pl...Show more
    Last updated: 30+ days ago • Promoted
    Solution Director, Employee Experience Solutions - Healthcare Growth

    Solution Director, Employee Experience Solutions - Healthcare Growth

    PG Forsta • Emeryville, CA, United States
    Full-time
    PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understan...Show more
    Last updated: 30+ days ago • Promoted
    Senior Vice President - Bio CDMO

    Senior Vice President - Bio CDMO

    Scientific Search • Berkeley, CA, United States
    Full-time
    Senior Vice President – Bio CDMO.San Francisco Bay Area, California.Drive the Future of Biologics at Global Scale -.Join my client as the inaugural SVP, leading the strategic, operational, and comm...Show more
    Last updated: 30+ days ago • Promoted
    Director, Business Development

    Director, Business Development

    Summit Therapeutics Sub, Inc. • Menlo Park, CA, United States
    Full-time
    Career Opportunities with Summit Therapeutics Sub, Inc.Careers At Summit Therapeutics Sub, Inc.Current job opportunities are posted here as they become available. Location : On-Site 4 days per week a...Show more
    Last updated: 30+ days ago • Promoted
    Director of Development (0462U) - MPS

    Director of Development (0462U) - MPS

    InsideHigherEd • Berkeley, California, United States
    Full-time
    Director of Development (0462U) - MPS.At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freed...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director, GTM Strategy and Planning

    Senior Director, GTM Strategy and Planning

    Klaviyo Inc. • San Francisco, CA, United States
    Full-time
    Senior Director, GTM Strategy and Planning.At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every...Show more
    Last updated: 3 days ago • Promoted
    Director, AI GPU Datacenter Capacity Planning

    Director, AI GPU Datacenter Capacity Planning

    SupportFinity • Redwood City, CA, United States
    Full-time
    A leading cloud solutions provider in Redwood City is seeking a Director for OCI Infrastructure to innovate in large scale AI / ML datacenter capacity planning. The role requires leadership skills, ex...Show more
    Last updated: 8 days ago • Promoted
    Demand Generation Manager, ABM

    Demand Generation Manager, ABM

    productboard, Inc • San Francisco, CA, United States
    Full-time
    AI - Introducing Productboard Spark.This role is based in our San Francisco office with an office‑centric hybrid schedule. You’ll work from our office at 333 Bush Street on Mondays, Tuesdays, and Th...Show more
    Last updated: 22 days ago • Promoted
    Director of Contract Manufacturing — Growth & Networks

    Director of Contract Manufacturing — Growth & Networks

    Premier Nutrition • Emeryville, CA, United States
    Full-time
    A growing wellness company is seeking a Director of Contract-Manufacturing in Emeryville, CA.The role involves leading a team to optimize manufacturing processes, managing relationships with contra...Show more
    Last updated: 4 days ago • Promoted
    Director - Data & AI

    Director - Data & AI

    Grocery Outlet • Emeryville, CA, United States
    Full-time
    To be the first choice for bargain-minded consumers in the U.Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service. Our BT team's mission is to push the boundaries of technology...Show more
    Last updated: 19 days ago • Promoted
    Director, Analytical Development

    Director, Analytical Development

    REVOLUTION Medicines • Redwood City, CA, United States
    Full-time
    Revolution Medicines is a clinical-stage precision oncology company focused on developing novel targeted therapies to inhibit frontier targets in RAS-addicted cancers. The company's R&D pipeline com...Show more
    Last updated: 19 days ago • Promoted
    Director of Sales

    Director of Sales

    SnapEDA Inc. • Redwood City, CA, United States
    Full-time
    SnapMagic is on a mission to revolutionize the $1.Our platform empowers engineers to build faster by making it easy to find and use circuit schematics and CAD models. Our existing platform (previous...Show more
    Last updated: 19 days ago • Promoted
    Demand Generation Manager

    Demand Generation Manager

    MotherDuck Corporation • San Francisco, CA, United States
    Full-time
    Don’t let the quirky name fool you : At.We're building a cloud-hosted version of DuckDB, working hand-in-hand with the creators of the fastest-growing and fastest-improving query engine on the plane...Show more
    Last updated: 2 days ago • Promoted