Senior Product Marketing Manager

Senior Product Marketing Manager

Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver highly personalized experiences that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, Under Armour, Birkenstock and more. Constructor is a U.S. based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick.

We are seeking a driven and intellectually curious Senior Product Marketing Manager to play an integral role in the GTM strategy for the most innovative platform in ecommerce search and product discovery. This role is part of our Brand & Content team, owning Constructor's product positioning, messaging architecture, launch strategy, and competitive intelligence. Reporting to the Senior Director of Brand & Content, you'll partner closely with sales, product, customer success, and growth marketing to tell the right stories to the right audience at the right time.

Constructor is an incredibly powerful and broad platform with a high velocity of feature and product releases designed for different types of users across ecommerce. We're looking for someone who can bring clarity and precision to that complexity : someone who can define and articulate what makes each product or capability truly differentiated, and help ensure customers and prospects alike understand the full value of what we're building.

You will work closely with our product leaders to launch new products, add-ons and features, with our content marketing team to create thought leadership, with growth marketing to drive pipeline and product content and with sales to ensure the GTM functions are enabled on key launches and competitors. Any feature or product launch, with the product team, will include a bill of materials focused on value proposition, personas, objection handling, competition and more.

Job Responsibilities

• Market intelligence : Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives that resonate with our target buyer personas.
• Drive feature launch planning and execution in cooperation with product leadership and ensure internal and external launch readiness
• Assess the effectiveness of the marketing programs that support Constructor products on an ongoing basis, and report back to the business on required changes.
• Create educational content in the form of blog outlines, tutorials, videos etc. in collaboration with growth marketing, sales, customer marketing and customer success
• Act as the primary thought leader for the products you support externally, including written works and potentially trade shows.
• Collaborate with product management on roadmap and feature updates
• Collaborate with the content and growth marketing team on customer story and case study creation and angles etc to drive pipeline and adoption
• Partner closely with digital marketing on identifying demand gen related activities like keywords and market intent
• Partner with product and sales on the creation of demo flows and self-guided feature tours
• Ensure consistency across every touchpoint by aligning messaging across brand, product, and customer-facing teams.
• Infuse creativity and empathy into our storytellingmeeting prospects and customers where they are with content that informs, inspires, and converts.

What Success Looks Like

You quickly develop a deep understanding of our product, customers, and market and use that knowledge to craft crisp and compelling positioning, messaging, and go-to-market strategies that drive adoption and revenue. Within your first 90 days, you've built strong cross-functional relationships with product, sales, and customer success teams, and you're seen as the go-to expert on market insights and product narratives. Your product launches are tightly coordinated and high-impact; your messaging consistently resonates across channels; and your efforts directly contribute to customer acquisition, expansion, and retention. You measure success in business outcomes, not just deliverables, and proactively identify opportunities to improve how we bring products to market and tell our story.