PPC Marketing Manager AI-Driven Campaigns

AI-first PPC Marketing Manager

At Backcountry, our mission is to connect people to their passions. Our four online storeswith the gear, knowledge, and inspiration necessary to get out there and chase down life's greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We are building the next-generation AI operating system for retailone that automates the manual, streamlines the complex, and empowers teams to focus on high-leverage work.

We are seeking an AI-first PPC Marketing Manager to architect and execute the next generation of performance marketing. This role will lead the design and implementation of automation workflows, custom GPT-based tools, and scripting to improve how paid search campaigns are run and optimized, while also applying hands-on experience with Google Ads, Meta Ads, and other PPC channels.

This role is challenging above and beyond the day-to-day responsibilities, you'll have a big role within a fast-paced team. This position will report into Marketing Leadership.

What You Get To Do Every Day :

• Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT, custom GPT's, and Python. These will span tools like Excel, Looker, and Slack as well as ad platforms like Google and Meta Ads.
• Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms
• Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting
• Prototype fast, iterate faster ship working automation MVP's within days, not months
• Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPT's

What You Bring To The Role :

What's In It For You? Joining Backcountry Isn't Just About Having A Seat At The TableIt's About Helping Redesign The Table Entirely. You'll Be Challenged, Stretched, And Supported As You Grow Faster Than You Thought Possible. In Addition To Competitive Compensation, We Offer :

What Our Interview Process Looks Like :

For US-based candidates, this posting is intended for candidates that reside in the following states : AZ, DE, FL, GA, IN, LA, MI, MS, MO, NV, NC, OK, OR, PA, TN, TX, UT, VA, WV, WI, and WY. Our preference is for candidates who reside near our hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario.

Washington state applicants only : If you believe that this job posting does not comply with applicable Washington state law, please notify us by sending an email to WACandidates@cscshared.com.

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws. It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.