Sr Product Marketing Manager

Sr Product Marketing Manager

The Sr Product Marketing Manager is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives of the Patient Relationship Management (PRM) and Patient Demand Generation (PDG). As a Sr PMM you will work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness. Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans and competitive briefs. Expert in buyers, how they buy and their buying criteria and be able to transfer that knowledge to the marketing team and sales channel. Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions to best meet their needs. We are open to this role working 100% remote within the United States. Unfortunately, Henry Schein One is unable to hire individuals residing in Alaska, North Dakota, Hawaii, West Virginia, Maryland, Delaware, Puerto Rico or other US Territories at this time. This role is a W2 role and will not consider C2C candidates.

What You'll Do

• Craft, initiate and lead go-to-market strategy for all PRM and PDG products
• Align internal and external messaging, creating needed sales materials, and laying out an achievable customer experience across all GTM teams (sales, marketing, product, customers success, etc.)
• Responsible for creating messaging and positioning that aligns with relevant personas and market need / fit
• Create problem statements, value propositions and clear feature / benefit statements
• Work closely with several product managers to determine the best way to position our products in relation to the HS1 portfolio, our major competitors, and customers' needs
• Deep-dive analysis of major competitors in the PRM and PDG spaces as well as production of needed sales materials to successfully position HS1 against them (battle cards, sales decks, data sheets, white papers, customer success stories, etc.) to provide sales team with materials for presenting at sales channel events, tradeshows, and user conferences
• Seek out and understand external market forces that may change customer perception and / or needs
• Continuous understanding of the PRM / PDG customer base to understand product fit, adoption, etc., and share insights with GTM and product teams
• Work closely with the program marketing team to develop strategies and priorities for demand generation
• Develop release plans to ensure proper market alignment and the successful introduction of new products and services into the market
• Provide input for interactive marketing activities, written content, and online activity
• Assist in creating baseline marketing performance metrics and setting marketing campaign goals

Qualifications

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.