Sr. Marketing Manager, Onboarding

Job Description

Job Description

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth : When we all make together, we make all things possible.

Let’s make.

Job Description

As the Senior Marketing Manager, Lifecycle, you’ll own the lifecycle of a new machine owner for the first 30 days after they plug in their new machine. You’ll use email, push, in‑app, SMS, and paid social channels to deliver timely personalized messages which drive education, creativity, and making. Your mission : accelerate machine adoption and maximize project output in the first 30 days to cultivate lasting user engagement.

What You’ll Do

• Define the strategic framework + metrics for measuring our ability to bring users into the app and complete projects
• Develop lifecycle campaigns across multiple channels (i.e. email, push, in-app ads, SMS) which excite, educate, and inspire the user to make
• Work cross-functionally with engagement stakeholders, product leads, and UXR team to define opportunities and roadmap
• Work cross-functionally with product, engineering, creative and digital marketing teams to build omni-channel journeys in Braze
• Foster strong relationships with our data team to measure and optimize every touchpoint of the onboarding journey
• Define sub-segments of onboarders to target with personalized journeys
• Work cross-functionally with ML and AI teams to build personalized recommendations into different touchpoints within the user journey

Why Join Us

Qualifications

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut) :

You have a bias for urgency.

You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask : “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.

You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.

You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.

You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next :

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.