Content Marketing Manager (Salt Lake City, Utah)

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is :

Grade : Professional 311

Pay Range : $97,100.00 - $145,600.00

Job Description

Job Description Summary

The Content Marketing Manager is a key member of the WGU Labs Marketing and Communications team, responsible for developing and executing content strategies that elevate the organization's reputation, amplify thought leadership, and support research and product initiatives across the organization. This role requires a skilled writer, editor, and strategist with deep familiarity with the postsecondary and workforce learning landscape. The ideal candidate can translate complex ideas-particularly research findings and technical product concepts-into compelling, accessible narratives that resonate across digital channels and diverse audiences. They will have a strong instinct for timely, strategic content that drives engagement, earns media attention, and reinforces WGU Labs' role in national conversations. This position owns the strategy and execution of WGU Labs' website, content marketing, and campaign assets, ensuring that all digital touchpoints are aligned, impactful, and optimized to support brand visibility and business goals. The Content Marketing Manager also serves as a thought partner to researchers and product teams, helping shape and refine insights into clear, actionable content that advances the field and contributes to Labs' growing influence.

Primary Responsibilities

Develop and implement content marketing and thought leadership strategies to enhance WGU Labs' visibility, including managing website, blog, podcast, and contributed content targeting EdTech founders, higher education leaders, and philanthropic partners.

Lead LinkedIn social media strategy, overseeing content planning, performance analysis, and channel optimization in collaboration with internal teams to ensure alignment with organizational priorities and brand voice.

Serve as editorial lead and strategic partner to researchers and product teams, transforming technical and research-driven insights into accessible, engaging content such as blog posts, newsletters, research briefs, and downloadable resources.

Manage content and creative asset development for key initiatives and product launches, coordinating with internal stakeholders, freelancers, and agencies to produce high-quality collateral including white papers, infographics, video scripts, and social campaigns.

Translate academic research and internal insights into compelling narratives that build organizational reputation, support fundraising and partnerships, and drive engagement across digital platforms.

Monitor and report on content performance, leveraging engagement metrics (e.g., impressions, downloads, engagement rate) to inform strategy and optimize future efforts.

Create internal communications to share findings within WGU, including newsletters and other materials as needed.

Performs other job-related duties as assigned.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge, Skills, and Abilities

Exceptional writing and editing expertise, with the ability to distill technical, research-driven, or product-related insights into clear, engaging content for diverse audiences across channels (e.g., blogs, newsletters, LinkedIn, reports, and web copy).

Strategic content development experience, including creating and executing plans that drive thought leadership, increase visibility, and support organizational goals within mission-driven or innovation-focused environments.

Deep understanding of higher education and workforce learning ecosystems, with interest in emerging technologies, equity-centered approaches, and the intersections of learning and work.

Proficiency in digital marketing and social media best practices, particularly LinkedIn, including content planning, performance analysis, and optimization for engagement.

Experience managing content hubs and websites, with familiarity in CMS platforms (e.g., Webflow, WordPress) and the ability to align UX and messaging with audience needs and institutional priorities.

Collaborative editorial leadership, partnering with researchers, product managers, and subject-matter experts to co-develop insights, refine messaging, and produce high-quality assets for internal and external audiences.

Strong project management skills, including time management, organization, and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.

Knowledge of SEO, analytics, and engagement metrics, and ability to apply insights to optimize content strategy across digital channels.

Ability to work independently and proactively, while thriving in a collaborative team culture that values transparency, iteration, and feedback.

Experience managing external creative resources, such as freelance writers, designers, or agencies, to deliver high-quality content on time and on brand.

Proficiency with content and publishing tools, including Hootsuite, HubSpot, Google Analytics, and newsletter platforms (e.g., Mailchimp, Campaign Monitor).

Education

Bachelor's degree in communications, journalism, marketing, English, or related field.

Experience

• 5 years of professional experience in content marketing, editorial strategy, or digital communications, preferably in higher education, workforce development, or mission-driven sectors
• Proven experience managing owned content channels (e.g., website, blog, social media) to build reputation, audience, and thought leadership.
• Demonstrated ability to collaborate with researchers, product leaders, or subject-matter experts to produce high-quality content that aligns with organizational strategy.
• Familiarity with managing or contributing to LinkedIn strategies (newsletter, posts, amplification), using social publishing platforms (e.g., Hootsuite), and optimizing content for engagement.
• Working knowledge of SEO, analytics, and digital performance metrics, with experience using insights to inform content creation and strategy.
• Strong project management skills, with the ability to prioritize and manage multiple deadlines across teams.
• Proficiency with CMS platforms (e.g., Webflow or WordPress), Google Suite, and basic design tools such as Canva or Adobe Express.
• Excellent communication, collaboration, and stakeholder engagement skills.

Experience in lieu of education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.