Head of Marketing

Overview

TorchLight Hire is seeking a Head of Brand & Marketing to lead brand strategy and demand generation efforts for a fast-growing, venture-backed SaaS company at the intersection of public policy and artificial intelligence. If you are a strategic, hands-on B2B marketer with a passion for driving impact and building brands from the ground up, this could be your next move. Preference given to candidates with background in government affairs, policy, or advocacy.

Location

Qualified applicants must be in the DC Metro area; this is a hybrid role requiring 3 days / week on-site in Washington, DC.

U.S. citizenship or a permanent residency card is required for eligibility.

Employment

Direct hire opportunity; full-time, 40 hours per week. Hybrid work environment.

Role Responsibilities

• Define and execute a compelling brand identity and go-to-market strategy across all marketing channels
• Design and manage integrated demand generation campaigns to drive qualified prospect meetings
• Develop thought leadership content, including blog posts, op-eds, white papers, and event panels
• Oversee all digital marketing initiatives including website content, SEO / SEM, CRM / email campaigns, and analytics
• Plan and execute media outreach, press releases, and influencer engagement within the DC policy ecosystem
• Manage event marketing strategy and execution, both virtual and in-person
• Collaborate cross-functionally with product, sales, and customer success teams
• Manage marketing vendors, contractors, and freelancers as needed
• Analyze marketing performance and optimize campaigns for pipeline growth and brand awareness

Skills and Experience

Benefits

Seniority level

Employment type

Job function

Industries

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