Head of Product

Overview

JOB SUMMARY : Urban Legend is hiring a Head of Product to own our product vision and roadmap across the Urban Legend Exchange and our creator / brand experiences. This is a hands-on, technical product leadership role. You’ll translate company strategy into a sequenced roadmap, write crisp PRDs and technical specs, partner daily with design and engineering, and drive discovery with customers and creators. You will scope requirements at a systems level (APIs, data models, event flows), set product quality bars, and ship continuously against clear success metrics.

About Urban Legend

Urban Legend is a platform that empowers creators to promote issues that matter to them. We eliminate the hassle of traditional brand deals, and give creators control over the issues they promote and the content they post.

Organizations with powerful ideas are finding it harder than ever to break through and reach new audiences. Creators are seeking more opportunities to use their voice for positive change and get rewarded for the results they drive. Urban Legend’s platform brings together these mission-driven organizations and creators who have the credibility, passion, and audience relationships to spark meaningful engagement.

Job Duties

• Own product vision and multi-quarter roadmap for the Urban Legend Exchange and adjacent apps (creator onboarding, campaign management, advertiser tools, analytics).
• Lead discovery : plan and run user interviews, creator councils, and advertiser feedback loops; synthesize insights into problem statements, JTBDs, and measurable hypotheses.
• Write PRDs with unambiguous requirements and acceptance criteria.
• Translate complex business rules (e.g., results-based payouts, campaign eligibility, attribution) into deterministic system logic and edge-case handling.
• Partner with engineering leadership on architecture decisions and on build / buy / integrate tradeoffs.
• Define and instrument core product metrics (activation, conversion to action, creator retention, CPA / CAC, time-to-launch); set experiment design, ramp plans, and guardrails.
• Drive UX with designers : information architecture, state diagrams, wireframes, and prototypes; validate with usability tests and multivariate experiments. Manage the backlog and delivery process (roadmap reviews, sprint planning, bug triage, release notes); ensure high-quality releases with robust QA plans and rollback criteria.
• Own integration roadmap across our internal toolchain to improve ops efficiency and data integrity.
• Collaborate cross-functionally with Campaigns, Sales, Creator Success, and Finance on pricing, incentives, and payout workflows; ensure accurate reporting and auditable data flows.
• Recruit, coach, and develop a small but mighty product team (PMs, designers, analysts) as we scale; instill a builder’s mindset and a culture of velocity, quality, and accountability.

Key Skills

Benefits

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