Senior Director, Public Relations and Communications

Senior Director, Public Relations and Communications

Broward College stands at a transformative moment in its history. With the appointment of a new permanent president and the unwavering commitment of an engaged Board of Trustees, the College is advancing toward its aspiration of becoming the number one destination for academic excellence. This is an extraordinary opportunity for a seasoned communications professional to help shape and share the stories that define this next chapter - stories of impact, innovation, and student success. Under general direction, the Senior Director of Public Relations and Communications supports the Associate Vice President in developing, managing, and executing multifaceted communication strategies aligned with the College's strategic priorities and its aspiration to be the #1 destination for academic excellence. This position plays a pivotal role in shaping and strengthening Broward College's external reputation through integrated communications that elevate academic pathways, student success stories, and institutional accomplishments. The Senior Director ensures message consistency, oversees quality control for external content, and collaborates across departments to translate internal priorities into compelling public-facing narratives.

Minimum Education: Master's degree in a relevant field required. An equivalent combination of education and experience may be considered.

Minimum Experience/Training: Eight years of progressively responsible experience in public relations, communications, or a related field.

Essential Functions

• Collaborates with the Associate Vice President to implement a strategic communications plan that aligns with the College's mission, strategic goals, and key initiatives.
• Builds strong internal relationships to stay current on College priorities, academic initiatives, grants, and programs that can be leveraged in storytelling and media outreach.
• Manages contracted vendors and external consultants supporting public relations and communications efforts.
• Serves as a connector between internal stakeholders and the Marketing team to ensure that messaging is coordinated, timely, and aligned with external campaigns.
• Develops and oversees materials that promote and publicize College events, initiatives, and achievements to internal and external audiences.
• Composes and edits press releases, newsletters, publications, and multimedia content in support of the College's brand and strategic priorities.
• Manages the development of the College's annual report to the community and supports the annual report to the Board.
• Maintains systems for archiving press coverage and prepares monthly communication performance summaries and reports.
• Oversees staff within the department, including performance evaluation, training, hiring, and team development.
• Tracks the effectiveness of media and social media efforts and prepares regular reports and presentations on impact.
• Supports strategic communications planning for major College initiatives, including presidential messaging and high-visibility campaigns.
• Performs other related duties as assigned.

Knowledge, Skills and Abilities

• Exceptional communication, writing, and storytelling skills tailored to diverse audiences and platforms.
• Strategic thinker with the ability to translate internal priorities into compelling external messaging.
• Demonstrated ability to manage large-scale communication initiatives from concept to execution.
• High emotional intelligence and the ability to build trust and influence across all levels of the organization.
• Strong organizational and project management skills with attention to deadlines and details.
• Demonstrated understanding of the external landscape impacting higher education, including media, legislative, and social influences.
• Skilled in using digital platforms, analytics, and reporting tools to measure communication effectiveness.

Our Culture

At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.

Broward College offers an exceptional benefits package, including, but not limited to:

• Affordable High Quality Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break Off
• Paid Parental Leave
• Tuition Assistance and Tuition Reimbursement are available to employees and family members