Public relations specialist Jobs in Fort Lauderdale, FL

Public Relations Manager

We are seeking a dynamic and strategic Public Relations Manager to elevate our corporate brand reputation, strengthen executive visibility, and align our internal values with compelling external messaging. This role will serve as the primary liaison with our PR agency, coordinating proactive media efforts, issue management, and storytelling initiatives that reflect the company's purpose and DRIVE behaviors.

As the lead for our external communications efforts, you will work closely with internal communications, corporate affairs, and senior leaders to ensure a cohesive voice across all channels.

Key Responsibilities

Agency & Media Relations

• Act as the day-to-day point of contact for the company's PR agency, ensuring alignment with strategic goals and messaging.
• Develop and review press materials, media lists, and briefing documents.
• Pitch and coordinate earned media opportunities aligned with business priorities and campaign themes.
• Lead media readiness planning and support for executive spokespeople.

Executive Visibility

Issues & Crisis Communications

Campaign & Content Support

Team Leadership & Development

Required Qualifications

Bachelor's degree in Communications, Public Relations, Journalism, or a related field

5-7 years of experience in PR, corporate communications, or media strategy (agency and in-house experience preferred)

Proven success in managing PR agencies and building strong media relationships

Experience working with executives on visibility and positioning

Strong understanding of issue / crisis communications best practices

Excellent writing, editing, and strategic thinking skills

Preferred Qualifications

Automotive, retail, or Fortune 500 experience

Working knowledge of ESG, philanthropy, or CSR communications

Familiarity with internal comms strategy and cultural alignment initiatives

Key Competencies

Strategic Planning & Execution

Relationship Management (Media, Executives, Agency)

Situational Awareness & Crisis Preparedness

Leadership & Mentorship

Cross-functional Collaboration

Measurement and ROI-focused Reporting

Exciting Benefits and Perks Await You :

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.