Director, Healthcare Provider Promotion Marketing

Join Gilead To Champion The Launch Of Our Next Groundbreaking HIV Therapy

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Gilead is seeking a HCP Promo Marketing Lead to champion the launch of our next groundbreaking HIV therapya novel, once-weekly, oral combination of lenacapavir and islatravir. In this role, you'll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

Role Overview & Responsibilities

Support development of HCP personal promotion strategy and executional plan in the U.S., ensuring alignment with brand objectives and evolving market dynamics

Lead development of materials and messaging for HCP personal promotion, including call flows, objection handling, and sales tools tailored to a launch brand

Drive strategic planning and execution for HCP engagement for a launch product

Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are compliant and consistent with organization objectives

Lead market research projects in close collaboration with cross-functional partners

Adapt and evolve global assets to meet U.S. HCP needs, including messaging and campaign refinement

Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs

Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact

Define and track marketing KPIs, using data to drive continuous improvement and performance optimization

Contribute to HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies

Manage agency relationships and budgets, ensuring high-quality output and fiscal discipline

Collaborate cross-functionally with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership to ensure coordinated execution

Collaborate with Global Partners to adapt and evolve assets and strategy to US HCP needs

Evaluate and evolve marketing systems and processes to support operational excellence and scalability

Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action

Ensure compliance with all relevant laws, regulations, and internal policies

Competencies And Expertise Required

Track record of successful pharmaceutical / biotech marketing, with launch experience preferred

Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities

Experience with marketing strategy, sales and regulatory policies and practices

Ability to conceive, develop and implement multi-dimensional marketing and business plans

Proven ability in the execution of multiple / complex initiatives within the marketing mix which require tactful cross-functional execution

Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences

Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Qualifications And Preferred Experience

Required : Bachelor's degree with at least 12 years of marketing experience, or Master's degree or PhD with at least 10 years of marketing experience

Preferred :

• An MBA with 10+ years of pharma / biotech marketing experience in product launch and portfolio management
• Collaboration with Field Sales Teams and / or direct pharmaceutical sales experience a plus
• Knowledge of pharmaceutical regulatory requirements impacting marketing materials
• Prior experience with advertising, digital, or communications agencies is advantageous

The salary range for this position is : $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.