SEO Manager

Overview

SEO Manager role at Adobe. The position oversees organic search efforts for Adobe Photoshop's content strategy, blending SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive engagement. You will shape SEO-led content strategies that align with customer intent, search trends, and Adobe’s marketing goals, collaborating with marketing teams to ensure alignment with team and business priorities.

Responsibilities

• Develop and implement a content-focused SEO strategy for Adobe Photoshop to enhance visibility and drive organic traffic growth.
• Conduct deep keyword research and search intent analysis using tools such as Ahrefs and Google Search Console to inform content decisions.
• Improve current content and lead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
• Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
• Develop data-led hypotheses to refine content structure, search intent alignment, and long-term visibility optimization.
• Analyze SEO performance, identify trends, report impact, and identify opportunities to grow content efforts.
• Stay ahead of evolving search landscapes, including Generative Engine Optimization (GEO), and adapt Photoshop content accordingly.
• Identify emerging trends and opportunities using search insights to inform content strategies and unify marketing efforts.

Qualifications

Compliance and Equal Opportunity

Adobe is an equal opportunity employer. We welcome diverse candidates and do not discriminate on gender, race, color, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or other protected characteristics. Reasonable accommodations are available for applicants with disabilities.

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