Product Marketing Manager - Analytics and Decisioning

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

The Product Marketing Manager - Analytics and Decisioning is responsible for creating and executing go-to-market strategies and activities for the Insights, Analytics and Decisioning product suite.

What you will do

Develop value propositions (quantitative and qualitative) for analytics and decisioning platforms, products and enabling technologies

Execute GTM materials for analytics and decisioning platforms, products and enabling technologies

Collaborate with other Product Marketing, Industry Marketing and Demand Generation teams to drive new business and closed / won revenue for analytics and decisioning products and platforms

Collaborate with sales and customers to activate and refine value propositions and sales enablement materials

Develop and execute customer-focused product / platform content messaging and positioning

Develop marketing / communications programs - channels, tactics and timing. Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics

Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles to inform campaigns, content and innovation

Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts questions.May participate in sales meetings, trades shows, industry events, and other direct customer engagement activities

Develop and execute customer-focused product / platform content messaging and positioning

Develop marketing / communications programs - channels, tactics and timing. Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics

Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles to inform campaigns, content and innovation

Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts questions. May participate in sales meetings, trades shows, industry events, and other direct customer engagement activities

What experience you need

Bachelor's degree in marketing, finance, management or similar field required

7+ years of experience in a B2B marketing role in a complex business environment, including extensive experience with go to market strategy development

Proven sales and customer collaboration experience that delivers against product revenue / profit goals

Ability to maintain expert knowledge of market trends, customer needs and Equifax solutions

Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing

What could set you apart

Work experience in a highly matrixed global organization a plus

Pragmatic Product Marketing Certified a plus

Experience in the technology and / or data industries or working with technology and / or data-related products and services preferred

Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships

Ability to link product launches to organizational campaign themes and goals

Critical thinking and project management

Strong capability to define and simply communicate the value proposition of the product for markets and segments

Exceptional ROI-tracking skills, able to prove what is –or isn't—working

Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes

Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace

Initiates and takes responsibility for own development

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location :

USA-Atlanta-One-Atlantic-Center USA-Atlanta Corporate, USA-Atlanta JV White

Function : Function - Marketing

Schedule : Full time

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