Manager, Demand Marketing

Manager, Demand Marketing

Agilysys, Inc. is an innovative software development company dedicated to transforming the guest experience by improving the quality of service through technology. Our goal is to help our customers win the guest recruitment battle, enhance guest engagement and increase guest spending. Agilysys operates extensively throughout North America, with additional sales and support offices in the Singapore and Hong Kong.

We are seeking a hands-on, strategic, results-driven Manager, Demand Marketing to lead our efforts in building awareness and demand for Agilysys products in key sectors within the food service management industry. You will design, deliver, and optimize marketing programs and campaigns including trade shows, digital, targeted email, and outbound outreach with the core goal of generating high-quality leads and building sustainable pipeline. This role will partner closely with product marketing and sales to drive program adoption, pipeline acceleration, and cross-functional alignment. This position reports to the Vice President, Demand Marketing & Global Marketing Operations and will work out of our Alpharetta, GA office 5 days a week.

Key Responsibilities

• Identify key target buyers based on sales priorities and goals; build and prioritize campaigns that reach and resonate with them.
• Develop and own the demand generation plan and calendar for core product verticals within food service management and related sectors (restaurants, higher education, healthcare, active adult communities, amusement parks, convention center and golf)
• Develop and manage comprehensive marketing programs such as campaigns, trade shows, webinars, content syndication, and other identified channels

Events & Trade Shows

Digital Marketing & Campaigns

Content & Messaging

Pipeline & Lead Quality

Overall Program Management

Requirements / Qualifications

Preferred Attributes

What You'll Be Measured On