Talent.com
Sr. Product Manager - Digital Experiences & Capabilities

Sr. Product Manager - Digital Experiences & Capabilities

VisaSan Francisco, CA, United States
1 day ago
Job type
  • Full-time
Job description

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Summary

We are seeking a Senior Product Manager to lead the strategy, development, integration and optimization of Visa Marketing 360, Visa's global marketing automation and personalization platform. In this role, you will partner with global and regional marketing, loyalty, engineering, design, analytics, and client teams to deliver scalable, data-driven marketing capabilities that enable personalized customer engagement, acquisition, and retention. You will own the end-to-end product lifecycle, ensuring Visa Marketing 360 delivers measurable impact for Visa and its clients.

Main Responsibilities

Product Strategy & Vision

  • Develop and communicate an AI-driven product vision, ensuring AI is a core enabler of personalization, automation, and predictive capabilities.
  • Lead the integration of Visa Marketing 360 with key partners, ensuring seamless data flows, personalization and automation capabilities.
  • Identify opportunities to integrate advanced AI into Visa Marketing 360 to enhance targeting, segmentation and real-time decisioning.

Platform Management & Development

  • Translate marketing objectives into clear product requirements, user stories, acceptance criteria, and success metrics.
  • Manage the product backlog and prioritize features based on business value, user feedback, and analytics.
  • Partner with engineering, design, and analytics teams to deliver high-quality platform enhancements on time and within scope, including the implementation of AI-powered features that deliver measurable marketing impact.
  • Ensure AI capabilities are embedded in the product roadmap, balancing innovation with scalability and compliance.
  • Stakeholder Collaboration & Enablement

  • Partner closely with global, regional and market-level Visa marketers to understand their goals, and design scalable solutions.
  • Support the development of training programs, onboarding materials, and best-practice playbooks to drive adoption and effective use of Visa Marketing 360.
  • Data & Performance Optimization

  • Leverage AI-based analytics tools to optimize journeys, predict behavior, and maximize ROI.
  • Use analytics tools, and customer feedback to optimize platform features.
  • Compliance & Market Awareness

  • Ensure all marketing activities comply with Visa's data privacy, security, and regulatory requirements (e.g., GDPR, CCPA).
  • Monitor the competitive MarTech landscape, industry trends, and emerging best practices to inform platform innovation.
  • Monitor competitive AI developments in CX platforms and MarTech, identifying opportunities to position Visa Marketing 360 as a leader in AI-enabled marketing solutions.
  • Key Attributes for Success

  • Data-Driven Decision Maker : Comfortable using analytics to inform actions.
  • Martech Advocate : Passionate about enabling marketing teams with the right tools and capabilities.
  • Global Collaborator : Skilled at working across cultures, time zones, and business contexts.
  • Change Leader : Able to drive adoption in complex organizational environments.
  • CX Visionary : Deep understanding of where CX platforms are headed, with the ability to shape Visa Marketing 360's roadmap accordingly.
  • AI Innovator : Skilled at applying AI to solve complex marketing challenges, focusing in driving efficiencies and innovation.
  • This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

    Qualifications

    Basic Qualifications

  • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
  • Preferred Qualifications

  • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
  • At least 7 years of experience in product management, preferably in marketing technology, CRM, or customer experience platforms.
  • Proven track record of launching and scaling successful MarTech platforms or digital products that deliver measurable marketing impact
  • Strong understanding of marketing automation, customer segmentation, journey orchestration, and personalization strategies.
  • Demonstrated hands-on experience leveraging AI technologies in current or past roles to improve efficiencies, reduce costs, and drive innovation.
  • Proven track record of conceptualizing, building, and launching AI-first products or products with significant AI components.
  • Strong understanding of AI capabilities in CX platforms and ability to anticipate market trends in this space.
  • Strong knowledge of agile methodologies and tools (e.g., Scrum, Jira).
  • Excellent communication and stakeholder management skills, with the ability to influence across global teams.
  • Experience in leading and managing cross-functional teams and collaborating with engineers, designers, marketers, sales, and customer support.
  • Creative, innovative, and customer-oriented mindset with a passion for exploring new marketing technologies.
  • Recognized as a thought leader in the Customer Experience (CX) and MarTech space, particularly in the adoption of AI to enhance customer engagement.
  • Familiarity with emerging AI trends in MarTech and ability to translate them into strategic product innovations.
  • Experience working with cross-regional teams and adapting marketing solutions for diverse markets.
  • Knowledge of global data privacy regulations and their implications for marketing.
  • Additional Information

    Work Hours : Varies upon the needs of the department.

    Travel Requirements : This position requires travel 5-10% of the time.

    Mental / Physical Requirements : This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

    Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

    Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

    U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 153,700.00 to 223,100.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.

    #J-18808-Ljbffr

    Create a job alert for this search

    Sr Product Manager Digital • San Francisco, CA, United States

    Related jobs
    • Promoted
    Sr. Product Manager - Digital Experiences & Capabilities

    Sr. Product Manager - Digital Experiences & Capabilities

    Visa Inc.San Francisco, CA, United States
    Full-time
    Product Manager - Digital Experiences & Capabilities.We are seeking a Senior Product Manager to lead the strategy, development, integration and optimization of Visa Marketing 360, Visa’s global mar...Show moreLast updated: 18 days ago
    • Promoted
    Sr Manager, Product Management

    Sr Manager, Product Management

    SamprasoftSunnyvale, CA, US
    Full-time
    Position Summary : Are you a dynamic marketing professional with a passion for launching early-stage customer and seller facing products? Do you excel at storytelling, content development, and build...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Product Manager, Search & Recommendations

    Sr. Product Manager, Search & Recommendations

    QuizletSan Francisco, CA, United States
    Full-time
    At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way.Our $1B+ learning platform serves tens of millions of students every month, includin...Show moreLast updated: 26 days ago
    • Promoted
    Sr. Product Manager - 10938

    Sr. Product Manager - 10938

    Coupa Software, Inc.Foster City, CA, United States
    Full-time
    Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of d...Show moreLast updated: 1 day ago
    • Promoted
    Sr. Product Manager

    Sr. Product Manager

    California StaffingSan Francisco, CA, US
    Full-time
    Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together...Show moreLast updated: 1 day ago
    • Promoted
    Sr. Product Manager

    Sr. Product Manager

    Zoom Video CommunicationsSan Jose, CA, United States
    Full-time
    We’re looking for a Senior Product Manager to lead the strategy and development of next-generation AI-powered customer experience solutions for Zoom’s cloud contact center platform.This is a high-i...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Product Manager, Digital Experiences

    Senior Product Manager, Digital Experiences

    Visa Inc.San Francisco, CA, United States
    Full-time
    Senior Product Manager, Digital Experiences.We are seeking an experienced Sr.Product Manager to drive product innovation for our Issuer Digital Products business. You will be responsible for definin...Show moreLast updated: 18 days ago
    • Promoted
    Senior Product Manager Digital Experiences

    Senior Product Manager Digital Experiences

    VisaSan Francisco, CA, United States
    Full-time
    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more t...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Sr. Product Manager - 10938

    Sr. Product Manager - 10938

    CoupaSan Mateo, CA, US
    Full-time
    Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. We empower you with the ability to predict, presc...Show moreLast updated: 10 hours ago
    • Promoted
    Sr. Product Manager

    Sr. Product Manager

    AmazonSan Francisco, CA, United States
    Full-time
    Senior Product Manager – Onboarding & Safety.Job ID : 3129468 | Twitch Interactive, Inc.About Us : Twitch is the world’s biggest live streaming service, with global communities built around gaming, e...Show moreLast updated: 2 days ago
    • Promoted
    Senior Product Manager - AI Experience & Brand

    Senior Product Manager - AI Experience & Brand

    Treasure DataMountain View, CA, United States
    Full-time
    At Treasure Data, we’re on a mission to radically simplify how companies use data and AI to create connected customer experiences. Our intelligent customer data platform (CDP) drives revenue growth ...Show moreLast updated: 26 days ago
    • Promoted
    Sr. Product Manager, Growth

    Sr. Product Manager, Growth

    Kiddom IncSan Francisco, CA, United States
    Full-time
    Kiddom is redefining how technology powers learning.We combine world-class curriculum with cutting-edge AI and modern SaaS infrastructure to help schools deliver truly personalized education at sca...Show moreLast updated: 30+ days ago
    • Promoted
    Sr Product Manager

    Sr Product Manager

    PayPalSan Jose, CA, US
    Full-time
    This job focuses on leveraging data to derive insights that align with the product's shared vision and customer needs.It involves gathering customer experience insights to inform product requiremen...Show moreLast updated: 23 days ago
    • Promoted
    • New!
    Senior Product Manager, Consumer Experience & Growth

    Senior Product Manager, Consumer Experience & Growth

    UberSan Francisco, CA, United States
    Full-time
    A leading transportation network company is looking for a Consumer Experience Senior Product Manager to enhance the core user journey in its app. Responsibilities include collaborating with cross-fu...Show moreLast updated: 7 hours ago
    • Promoted
    Sr. Product Manager

    Sr. Product Manager

    UniphorePalo Alto, CA, United States
    Full-time
    Uniphore is one of the largest B2B AI-native companies—decades‑proven, built‑for‑scale and designed for the enterprise.The company drives business outcomes, across multiple industry verticals, and ...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Product Manager

    Sr. Product Manager

    Alkira, Inc.San Jose, CA, United States
    Full-time
    Alkira is reinventing networking for the cloud era and we want to invite you to join us in changing the industry.We are looking for a highly motivated Senior Product Manager to join our innovative ...Show moreLast updated: 30+ days ago
    • Promoted
    Sr Lead Product Manager

    Sr Lead Product Manager

    PayPalSan Jose, CA, US
    Full-time
    Venmo has been revolutionizing payments - creating innovative experiences that make paying friends and family simple and delightful. With a strong position in helping people pay their network, Venmo...Show moreLast updated: 22 days ago
    • Promoted
    Sr. Product Manager - Mobile Monetization

    Sr. Product Manager - Mobile Monetization

    AdobeSan Jose, CA, United States
    Full-time
    Product Manager Engagement & Retention Acrobat Mobile at Adobe.Document Cloud is the world\'s leading PDF and e-signature tools solution integrated across desktop, mobile and web.Our team drives Ad...Show moreLast updated: 12 days ago