Senior Marketing Specialist

Job Description

Job Description

Job Summary

The Senior Marketing Specialist will make a difference in our communities and team and play a pivotal role in driving patient communication initiatives, community outreach, and managing practice and physician reputation through strategic, data-driven marketing and communications for Catalyst Physician Group. Our new team member will drive Catalyst Health Group's mission to help communities thrive through agile, professional and compelling delivery of campaigns, events, communications and collateral to drive patient satisfaction, brand building and reputation for Catalyst Physician Group.

If you are a curious, purpose-driven storyteller with a passion for building company reputation, driving patient communications and connecting the care of Catalyst Physician Group to our patients and communities, please apply and show us why.

At Catalyst, we don't just talk about our values-we live them. Every action, conversation, and decision reflects our commitment to purpose, service, and community. That's why we've been named a Top Place to Work by The Dallas Morning News five years running and recognized by SMU Cox as one of the fastest-growing private companies.

If our core values of Purpose Driven , Relationships Matter , Serve Others First , and Inspire Creativity resonate with you-and you're ready to bring them to life-we'd love to meet you.

Responsibilities And Accountabilities :

• Enhance and protect the online reputation for Catalyst Physician Group and its providers by monitoring, reporting on and responding to patient and community sentiment across digital touchpoints. Accountability : Respond to patient reviews and emails with brand consistency, empathy and in partnership with practice operations and compliance teams.
• Develop and maintain a comprehensive patient communications editorial calendar (email, web, social media, blogs, podcasts) to ensure consistent, timely, and relevant outreach that supports patient engagement, acquisition and retention goals. Accountability : Deliver a structured calendar that supports clinical and practice team priorities and is updated monthly and shared across teams.
• Create campaigns and assets for patient CRM and social media channels which proactively educates patients and generates return visits. Accountability : Develop and execute patient-facing communications (e.g. emails, provider videos, social media posts) that align with clinical priorities and drives patient engagement, acquisition and retention.
• Curate insights on the patient experience using in-depth knowledge of patient sentiment and online reputation to identify areas of opportunity, flag concerns, and spotlight successes across our ecosystem. Accountability : Participate in cross-functional team to report and monitor patient satisfaction activities and deliver monthly reporting on online reputation activities.
• Execute community related events including health fairs, non-profit sponsorships and in-practice activations to engage current and future patients. Accountability : Deliver brand assets, coordinate with practice / providers, attend and report on 1- 2 community events per quarter.
• Other duties as assigned.

Minimum Qualifications and Requirements :

Preferred Experience :