Senior Brand Strategist - Multiple Positions Open

Job Description

PLEASE NOTE : Candidates for this role must be able to work out of our Chicago, New York, or Philadelphia offices.

Strategy. This is the group the agency relies on for intimate knowledge of the target audience : what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to ask for or purchase a product, and continue doing so over the long term.

A new role within Strategy exists for a senior level strategist, who can help our agency and brand teams demonstrate a deeper understanding of consumers through retrieval and analysis of quantitative and qualitative data on consumer insights, media usage, lifestyle habits, and health behaviors, and then translate those experiences into strategic recommendations for our clients.

The Senior Strategist must :

• Be able to create and evaluate consumer research, both qual and quant.
• Be able to extract and develop insights from relevant data
• Understand how our targets interact with the media universe
• Be able to construct effective communications maps that define the target’s journey through the sales process
• Working with other strategists to develop comprehensive picture of target behavior
• Work with analytics and media monitoring sources (both competitive activity and customer activity) to analyze channel activities and results

Additional Responsibilities include :

• Collaborating with the creative, account, and channel planning teams on brand and communications strategies
• Acting as the bridge between smart strategic thinking and great creative solutions
• Mining provocative insights that form the basis for creative strategies
• Developing inspiring creative briefs and briefings
• Assisting in new business pitches
• Participating in market research activities

Qualifications

• Great interpersonal skills
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Able to simplify and clarify complex concepts
• Excellent analytical skills
• Collaborative approach
• Creative thinker
• 5+ years experience
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

RFH is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance [email protected] .

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $73,500 - $123,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6 / 1 / 2024.