Director, Campaign & Strategy GTM

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People| Excellence | Change | Integrity | Co-prosperity

Job Description

Samsung's Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone, Tablet, PC, Smartwatch, Buds, Smart Ring, Samsung Health, Samsung Wallet and more - all powered by the groundbreaking Galaxy AI technology.

Reporting to the Senior Director of Brand & Integrated Marketing, the Director of MX Campaign Strategy & GTM Activation is responsible for leading the teams to develop campaign strategy, integrated marketing plans, go-to-market activation, execution and measurement of full-funnel marketing campaigns and programs towards annual and quarterly revenue targets. Owner of critical internal stakeholder relationships (Product Marketing, Finance, Retail, Ecomm), Carrier / Partner collaboration, and external agency partners.

Role and Responsibilities

Insights-driven campaign strategy development and ownership :

• Translate business and product goals into multi-channel marketing campaign strategy
• Develop integrated campaign briefs with clear objectives, target audience, key messages, and KPI / success metrics across the funnel for product launch, sustain initiatives, seasonal campaigns, and culture moments
• Collaborate with product, influencer, partnership, PR, social, media, CRM, and carrier marketing and creative teams to develop campaign strategies that ensure adaptation of global strategies for local activation to US consumer
• Align timing and execution across teams and geographies
• Own campaign strategy and evangelize during key leadership meetings at the strategic business reviews (with SEA and Global business leadership).

Channel integration and flawless execution

Cross-category marketing visions and initiatives

People leadership

Skills and Qualifications

Minimum Qualifications

Preferred Qualifications :

#LI-HT1

Life @ Samsung -

Benefits @ Samsung -

Regular full-time employees (salaried or hourly) have access to benefits including : Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.