Digital Marketing Manager- Healthcare
Massachusetts StaffingCambridge, MA, US- Full-time
Ultrasound Digital Marketing Manager
The Ultrasound Digital Marketing Manager has an end-to-end responsibility around selected digital programsfrom planning to execution and performance. These programs are key elements to drive a strong experience in digital for business value propositions and business customer decision journey monetization. Your role :
- Shape and execute digital strategy to address business goals, enhance customer experience, and support sales growth through impactful campaigns and channel initiatives.
- Lead digital presence and content management, overseeing the Ultrasound website strategy and collaborating with the Digital Center of Excellence (DCoE) to deliver a seamless online experience.
- Drive performance across digital channelsincluding SEO / SEM, eCommerce, CRM, display, and mobile marketingto generate demand, nurture leads, and increase conversions.
- Collaborate globally and cross-functionally to design scalable omni-channel campaigns and ensure alignment with broader marketing and digital priorities.
- Analyze and optimize program performance, reporting ROI, managing budgets, and building business cases that integrate digital initiatives into the overall business strategy.
You the right fit if :
How we work together : We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
This is an office role.
About Philips : We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Philips Transparency Details : The pay range for this position in (Cambridge, MA) is $135,000.00 to $216,000.00. The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge / skills, experience, business needs, geographical location, and internal equity. In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here. At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information : US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future. Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA. It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy / childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and / or local laws. As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Equal Employment and Opportunity Employer / Disabled / Veteran
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