Vice President of Marketing Data Science

Vice President of Marketing Data Science

About the Company

Respected marketing analytics & media management firm

Industry

Marketing and Advertising

Type

Privately Held

About the Role

The Company is seeking a Vice President of Marketing Data Science to provide strategic leadership in the intersection of digital marketing, data science, AI, and measurement. The successful candidate will be responsible for partnering with internal stakeholders and clients to design and execute measurement solutions that enhance the performance of media programs, websites, and marketing initiatives. This role demands a deep understanding of media measurement and modeling, as well as proficiency in tools such as Google Analytics. The VP will also lead a team of analysts, mentor them, and be at the forefront of developing a vision to grow the analytics capability for both existing and new clients. Applicants for the Vice President of Marketing Data Science position at the company should have a minimum of a bachelor's degree in a relevant quantitative field and at least 10 years of experience in reporting and analytics, with a focus on marketing and advertising. The role requires a candidate with a strong background in database marketing, economic modeling, data mining, and predictive modeling, as well as experience in a services industry, such as agency or consulting. The ideal candidate will have a proven track record of providing actionable business insights from complex data, leading executive-level conversations, and recommending the best approaches to evaluate results. Proficiency in digital marketing analytics software and a deep understanding of the media landscape, site analytics, attribution, and CRM systems are essential. The role also demands strong project management skills, attention to detail, and experience with analytical software platforms and database querying tools.

Travel Percent

Less than 10%

Functions

• Marketing