Director of Ecommerce

Shop Avara is looking for an experienced and entrepreneurial individual to play a key role in driving our e-commerce business.

The Ecommerce Director will partner closely with marketing, creative, merchandising, operations, customer experience, and external partners.

In this role, you will provide thought leadership, communicate strategic direction, and execute a successful e-commerce plan.

You will be responsible for the day to day oversight of shopavara.com and for developing the strategy and execution to create a best-in-class digital consumer experience.

The ideal candidate is a dynamic, flexible and data-driven individual with exceptional organizational and communication skills and experience managing a fast-growing e-commerce site.

Ability to effectively work cross functionally and to leverage data to drive sales and conversion are keys to success in the role.

Responsibilities :

• The individual will be responsible for leading and scaling the e-commerce sales channel
• Own and implement site analytics tools to measure, report and improve KPIs regarding conversion and user behavior
• Define testing strategy and analysis approach, interpret changes in shopping behavior, and quantify the impact of various technology and product initiatives
• Partner with the marketing team on key traffic driving initiatives and attribution analysis to support investment in digital marketing and paid media channels
• Manage and QA weekly site refreshes, seasonal collection launches, sales, and promotions
• Oversee day-to-day site maintenance, ensuring frictionless navigation, optimizing site merchandising, and managing the product life cycle from launch to retirement
• Project manage all site development, integrations, and digital projects from concept to post go-live, ensuring a successful launch
• Partner with the buying & marketing teams on online pricing strategies such as markdowns and promotions
• Maintain the brand's aesthetic throughout the website experience while staying on top of industry trends and best practices
• Responsible for the Shopify platform and all related e-commerce applications

Qualifications :

• Bachelor’s degree or higher
• Shopify+ experience required
• Proven track record of driving e-commerce performance and positively impacting desired KPIs
• Data-driven with a clear understanding of e-commerce metrics using Google Analytics and other tools
• Strong problem-solving capabilities - as evidenced by a track record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines
• Ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations for change
• Exceptional communication skills with the ability to work across multiple internal teams and also with external partners
• Strong capacity for multi-tasking, organization and time management with the ability to prioritize and maintain a high level of accuracy in a fast paced environment
• Must be comfortable working with technical systems and troubleshooting web issues
• Passion for retail and e-commerce

About Avara

Avara was founded in 2018 by a mother, Emily Wickard, who after spending 20 years in Corporate Finance, decided to take a leap of faith and start her own clothing brand.

Since its humble beginnings in Emily's home, Avara has grown exponentially, with "Avaraistas" in every state and over 130,000 satisfied customers.

In 2023, Avara was recognized as the #1 fastest growing privately held eCommerce company in the country by Inc Magazine.

Avara creates and curates a line of women's clothing and accessories that come with compliments guaranteed! Our goal is to be the go-to brand for fun, accessible fashion that allows women to celebrate all of life’s moments with confidence and joy.