Growth Marketing Manager

Growth Marketing Manager

Your mission : own and grow SiteCare's pipeline of Sales Qualified Leads (SQLs). You'll bring a fresh perspective, take big swings, and refuse the way we've always done it if there's a faster path to qualified demand. Channels are tools in your arsenal, not your primary focus.

This is a rare chance to scale one of the premier brands in the WordPress space. SiteCare earns phenomenal client satisfaction scores and loyalty, and your job is to turn that hard-won trust into category-defining growth : amplify what customers already love, package it with bold positioning, and put it in front of more of the right buyers.

You'll collaborate closely with Sales, Account Management, and Leadership to align on our ICP and SQL definition, then test, learn, and scale what works.

What You'll Do

• Own the SQL number : define SQL criteria with Sales, set monthly targets, and report progress / insights clearly. Don't hide behind percentages, but showcase actual results with real numbers.
• Build & run experiments : ideate, prioritize, and execute cross-channel tests (paid, SEO / content, partnerships, email / lifecycle, conversion, brand, PR) with a rapid learning cadence.
• Paid acquisition (as a lever) : plan, launch, and optimize in Google Ads, LinkedIn, Meta, and Microsoft Advertising with a cost-per-SQL mindset.
• Website & conversion : ship and iterate WordPress landing pages, forms (Gravity Forms), and on-site experiments (copy, offers, UX) to raise visitors to MQL to SQL conversion.
• SEO & content for demand : perform technical SEO audits, on-page improvements, and content that targets problems our ICP actually searches, measured by SQLs, not just rankings.
• Lifecycle & nurture : build email / drip, speed-to-lead routing, and remarketing that move prospects from hand-raise to qualified conversation.
• Attribution & analytics : maintain tracking in GA4, GTM, Meta Pixel, and custom events; build dashboards that explain what's driving SQLs and revenue.
• Budget & forecasting : model spend, set CPA / ROAS and cost-per-SQL targets, and reallocate budget toward winning plays.
• Share the playbook : document processes, wins, and losses so the team levels up.

Success Indicators

Must-Have Experience

Nice to Have

Your First 90 Days (How We'll Work Together)

Logistics

Why You'll Love Working at SiteCare

We invest in our team's success and well-being, offering :